A terminal consumer-oriented marketing method and system for an enterprise based on commodity management

A product management and consumer technology, which is applied in business, data processing applications, collaborative operation devices, etc., can solve problems such as poor results, and achieve the effect of direct information connection, accurate and effective marketing services

Pending Publication Date: 2022-02-25
头号网络科技(沈阳)有限公司
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  • Abstract
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  • Claims
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AI Technical Summary

Problems solved by technology

[0003] The present invention aims to provide a marketing method and system for enterprises facing terminal consumers based on commodity management, and solve the technical problem of poor effect of commodity marketing through network channels in the prior art

Method used

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  • A terminal consumer-oriented marketing method and system for an enterprise based on commodity management
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  • A terminal consumer-oriented marketing method and system for an enterprise based on commodity management

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Embodiment Construction

[0032] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0033] A marketing method for enterprises to end consumers based on commodity management, please refer to figure 1 with figure 2 .

[0034] Such as figure 1 As shown, the product management-based marketing method for enterprises facing end consumers includes the following steps:

[0035] Step S100: collect production data at each link in the commodity production process, upload and store the collected production data, and attach an identification code to e...

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Abstract

The invention belongs to the technical field of commodity marketing, and particularly relates to a terminal consumer-oriented marketing method and system for an enterprise based on commodity management. According to the terminal consumer-oriented marketing method and system for an enterprise based on commodity management, commodity information tracing can be carried out; the terminal consumer is motivated to know the authenticity of the commodity and the data of the commodity production and transfer process, so that the terminal consumer is willing to scan the identity identification code on the commodity to further participate in the activity initiated by the enterprise; in this way, the information of the terminal consumer can be effectively obtained, and the obtained information of the terminal consumer is more effective; according to the invention, data support can be provided for later marketing; the enterprise is effectively helped to solve the problems of product anti-counterfeiting, channel traceability, merchant data support, consumer instant service, offline channel shopping guide and promotion, terminal consumer wakeup, offline store flow guidance, merchant private domain flow pool construction and the like; and accurate and effective marketing services are provided for enterprises.

Description

technical field [0001] The invention belongs to the technical field of commodity marketing, and in particular relates to a marketing method and system for enterprises facing terminal consumers based on commodity management. Background technique [0002] Traditional commodity marketing methods mainly include outdoor advertisements, TV advertisements, promotional activities, etc. With the continuous development of society, the technologies of smart phones, social platforms, and online shopping platforms have become very mature and the scale has become very large. Marketing has already met sufficient conditions, and compared with traditional marketing methods such as outdoor advertisements, TV advertisements, and holding promotional activities, commodity marketing through online channels has the advantages of precision, efficiency, and cost control. For example, in the prior art, the Chinese patent document with the publication number CN108053261A records a marketing informatio...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00G06Q30/06G06K17/00
CPCG06Q30/0185G06Q30/0609G06K17/0029
Inventor 石晶丛健
Owner 头号网络科技(沈阳)有限公司
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