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Virtual article display method and equipment for network platform

A virtual item and user technology, applied in the Internet field, can solve the problem of reducing the resource utilization rate and operating efficiency of the virtual item or product liquidity in the live broadcast platform, reducing the user experience and user stickiness of the live broadcast platform, reducing the enthusiasm of the audience and active consumption issues such as speed, to achieve the effect of stimulating consumption desire, improving user experience, and satisfying the sense of honor

Active Publication Date: 2022-03-29
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In other words, the process of rewarding or displaying virtual gifts in related technologies is done based on a single live broadcast room (that is, the current live broadcast room), while other live broadcast rooms on the entire live broadcast platform and their corresponding viewers or anchors have no way of knowing the current live broadcast room. Any tipping or revealing events that occur in
[0005] Since the giving news or gift display process of this kind of virtual item or gift is fixed in a single live broadcast room, that is, the display range of virtual items is fixed, which is not conducive to improving the anchor as the recipient of the gift or as the gift giver. The audience's exposure and sense of honor, thus reducing the user experience and user stickiness of the live broadcast platform
Furthermore, on the premise that the scope of display is fixed, the virtual item display scheme of the related art cannot reflect the key role of the characteristic information of the virtual item (such as the value of the virtual item) in the process of displaying the virtual item, especially the value of the virtual item The relationship between its display scope and display effect, which to a certain extent reduces the enthusiasm and consumption activity of viewers for high-value gift rewards or frequent gift rewards, thereby reducing the flow of virtual items or products on the live broadcast platform The resource utilization rate and operation efficiency of sex and live broadcast platform

Method used

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  • Virtual article display method and equipment for network platform
  • Virtual article display method and equipment for network platform
  • Virtual article display method and equipment for network platform

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Embodiment Construction

[0044] Several embodiments of the present invention will be described in more detail below with reference to the accompanying drawings in order to enable those skilled in the art to practice the present invention. However, this invention may be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. The examples do not limit the invention.

[0045] It will be understood that although the terms first, second, third etc. may be used herein to describe various elements, components and / or sections, these elements, components and / or sections should not be limited by these terms. These terms are only used to distinguish one element, component or section from another element, component or section. Thus, a first element, component or section discussed below coul...

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Abstract

The application of the invention is a divisional application of 202011015665.1. The invention discloses a virtual article display method and equipment for a network platform. The virtual article display method for the network platform comprises the following steps: acquiring feature information of a virtual article from terminal equipment, wherein the feature information of the virtual article comprises at least one of the following items: the value of the virtual article and identity information of a first user corresponding to the terminal equipment; determining a display range of the virtual article in a network platform according to the feature information of the virtual article; and displaying the virtual item in a display range in the network platform.

Description

[0001] This application is a divisional application, the application number of the parent application is 202011015665.1, the application date is September 24, 2020, and the title of the invention is "virtual item display method and device for network platform". technical field [0002] The present invention relates to the field of the Internet, and more particularly to a method and device for displaying virtual items on a network platform. Background technique [0003] With the development of the Internet and streaming media technology, network interaction and webcast, as a way of entertainment, study or work, have gradually entered people's lives and become more and more popular. During the webcast, the audience and the anchor can interact and communicate through the webcast room. For example, the anchor performs a program for the audience in the live broadcast room, and the audience can feedback the audience's support for the anchor's performance by rewarding the anchor wit...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/2187H04N21/258H04N21/431H04N21/439H04N21/44H04N21/4784H04N21/4788H04N21/482G06F16/957
CPCH04N21/2187H04N21/25875H04N21/4312H04N21/4394H04N21/44008H04N21/4784H04N21/4788H04N21/4826G06F16/957
Inventor 张振伟
Owner TENCENT TECH (SHENZHEN) CO LTD
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