Chain store guest flow volume acquisition and analysis system

Abstract

The invention belongs to the technical field of data processing, and particularly relates to a chain store guest flow volume acquisition and analysis system, which comprises an image acquisition unit, a processing unit and a statistical analysis unit, and is characterized in that the processing unit is connected with the image acquisition unit and the statistical analysis unit; the image acquisition unit is used for acquiring the customer in-out store image and the customer settlement image, and extracting the feature information in the image information. The customer in-out store image and the customer settlement image information are acquired and compared, so that the passenger flow conversion rate can be accurately obtained; therefore, a corresponding marketing strategy can be formulated according to the passenger flow conversion rate, accurate reports of passenger flow and sales can be obtained, the time from entrance to purchase of the customer can be known, emphasized commodities and hot commodities of the customer can be judged, a staged or seasonal sales report can be obtained, and the marketing strategy can be adjusted in real time according to the report.

Description

technical field [0001] The invention relates to the technical field of data processing, in particular to a system for collecting and analyzing passenger flow in chain stores. Background technique [0002] With the popularization of e-commerce, physical retail stores have been severely impacted, especially in terms of store operation efficiency. There is a lack of real and effective customer flow data to support operators to quickly and effectively formulate sales strategies. Therefore, the store customer flow statistics system is gradually Adopted by more and more physical retail stores. [0003] Most of the existing customer flow statistics systems in stores are developed based on face recognition technology. Most of them can only detect and collect the passenger flow at the entrance and exit, but cannot calculate the conversion rate of the store, so it is impossible to more accurately measure the customer flow of the store. Quantitative analysis will lead operators to mak...

AI Technical Summary

Problems solved by technology

[0004] The purpose of the present invention is to provide a customer flow collection and analysis system for chain store stores, so as to solve the problem that the conversion rate of the store cannot be calculated in the above-mentioned background technology, so that the customer flow of the store cannot be analyzed more accurately, which will cause the operator to make incorrect decisions. The problem of accurate sales strategy

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