Brand value evaluation method and device based on block chain

A technology of value evaluation and evaluation device, which is applied in the field of blockchain, can solve problems such as brand authorization transaction obstacles and high uncertainty, and achieve the effect of promoting normative and large-scale development

Pending Publication Date: 2022-05-03
ALIPAY (HANGZHOU) INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, there are high uncertainties when evaluating brand value using existing brand value evaluation methods, which hinders brand licensing transactions

Method used

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  • Brand value evaluation method and device based on block chain
  • Brand value evaluation method and device based on block chain
  • Brand value evaluation method and device based on block chain

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Embodiment Construction

[0021] The following will clearly and completely describe the technical solutions in the embodiments of the present disclosure with reference to the accompanying drawings in the embodiments of the present disclosure. Obviously, the described embodiments are only some of the embodiments of the present disclosure, not all of them.

[0022] Blockchain is a distributed chain storage accounting technology based on cryptography technology. Blockchain technology can organize and maintain a large amount of data in a decentralized or multi-centralized manner. It has the characteristics of distributed, non-tamperable, traceable, safe and reliable, and has been widely used in many fields.

[0023] figure 1 is an example diagram of the blockchain system provided by the embodiment of the present disclosure. Such as figure 1 As shown, the blockchain system 100 may include a blockchain client (client for short) 110 and a blockchain network 120 . The blockchain network 120 may include mult...

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Abstract

The invention discloses a block chain-based brand value evaluation method, and the method comprises the steps: obtaining a value evaluation factor of a brand, the value evaluation factor comprising at least one of the following items: the weight of a brand user corresponding to the brand, the total transaction GMV of the brand, and the number of authorized orders of the brand; determining the weight of the brand according to the value evaluation factor; and on the basis of the weight of the brand, generating an on-chain asset corresponding to the weight of the brand on the block chain so as to perform value evaluation on the brand.

Description

technical field [0001] The present disclosure relates to the technical field of blockchain, and in particular to a method and device for evaluating brand value based on blockchain. Background technique [0002] In brand authorization (or brand licensing) transactions, the brand owner (authorizer) can authorize the brand it owns to the brand user (authorized party). For example, the brand owner can authorize images, artworks, etc. [0003] In brand licensing transactions, the evaluation and determination of brand value is the basis for brand licensing transactions. However, there are high uncertainties when evaluating brand value using existing brand value evaluation methods, which hinders brand licensing transactions. Contents of the invention [0004] In view of this, the present disclosure provides a blockchain-based brand value evaluation method and device, so as to scientifically and quantitatively evaluate brand value, and promote the normative and large-scale develo...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F21/64
CPCG06Q30/0278G06F21/64
Inventor 王吉元夏凝
Owner ALIPAY (HANGZHOU) INFORMATION TECH CO LTD
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