Merchandise display fixture

Abstract

A fixture for displaying merchandise and a method are provided. The fixture includes a generally vertical back panel having opposed lateral edges and opposed top and bottom edges. The back panel defines at least one engageable member extending in a generally horizontal direction between the lateral edges. In addition, the fixture includes at least one generally vertical partition having at least one cooperative engaging member removably attached to the engageable member of the back panel. The vertical partition extends substantially between the top and bottom edges of the back panel, and further extends generally orthogonal from the back panel and generally orthogonal to the engageable member on the back panel. The vertical partition is advantageously slidable in a lateral direction to define variable lateral positions on the back panel.

Description

BACKGROUND OF THE INVENTION [0001] 1. Field of the Invention [0002] The present invention relates to displaying merchandise and, more particularly, to displaying merchandise on an adjustable fixture and a method of arranging a variety of display patterns on the adjustable fixture. [0003] 2. Description of Related Art [0004] A variety of fixtures or racks are employed in the retail industry to display merchandise. The manner in which items are displayed for sale has been a factor in the successful marketing of products. The display fixtures should be aesthetically pleasing to the customer, provide an organized means of displaying the retail items, and provide the customer with a convenient way to access the retail items. Thus, a variety of shelving, brackets, and panels have been devised to accommodate these needs effectively, while at the same time cutting down on the amount of time and money spent in doing so. [0005] Typically, the most common fixtures used employ a slat board or a...

AI Technical Summary

Benefits of technology

[0009] The invention addresses the above needs and achieves other advantages by providing an improved display fixture for displaying merchandise. The display fixture is capable of being assembled in a variety of configurations to accommodate merchandise and other products. Further, the display fixture provides shelves and vertical partitions that may be attached to a back panel and are slidable along the back panel, and includes different embodiments of vertical partitions and shelves for creating various display configurations. Also, the display fixture is easily assembled and disassembled without the need for any special tools or training. In addition, the display fixture is expandable both laterally and vertically to create a display fixture assembly of various sizes.

[0021] The display fixture of the present invention advantageously provides for increased versatility and variety in displaying merchandise. The display fixture is easily assembled and can be assembled in several different configurations for accommodating different types and sizes of merchandise. Similarly, the display fixture can be easily disassembled and reassembled in a different configuration, without the use of special tools or training. In addition, several display fixtures can be positioned adjacent to one another to expand the amount of merchandise that is displayed.

[0022] Many features enhance the flexibility of the display fixture. For example, vertical partitions may be attached and reattached to a back panel or slid along the back panel, and shelves may be positioned at any location, either adjacent or nonadjacent to the vertical partition. The shelves may independently attach to the back panel, attach directly to the vertical partitions, or attach to both the back panel and vertical partition. Also, different sizes of shelves may be attached to accommodate different sizes of merchandise. In addition, the back panel of the display fixture is expandable vertically to create taller displays. The display fixture advantageously includes easily adjustable display panels located on a top edge of the display fixture that permits the display panel to correspond to the variety of positions of the vertical partitions and horizontal shelves, wherein the display panel graphically illustrates the merchandise that is being displayed.

Problems solved by technology

Typical display fixtures, including the display fixture disclosed in the '952 patent, do not provide versatility in creating a variety of configurations for displaying merchandise.

Display fixtures are generally limited in the types and sizes of merchandise that can be accommodated, and some fixtures are not capable of expansion to provide larger displays.

Display fixtures generally take a significant amount of time to disassemble and reassemble into different configurations, and may require special training or tools.

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