System And Method For Generating A Search Ranking Score For A Web Page

Abstract

A system and method for generating a search ranking score for a web page. The system comprises a training data processor effective to receive training data including at least a first page, a first label, a second page and a second label. The system further comprises a feature extraction processor connected to the training data processor, the feature extraction processor is effective to receive the first page, identify first features in the first page and calculate first values relating to the first features; the feature extraction processor is further effective to receive the second page and identify second features and calculate second values relating to the second features. A machine learning processor is connected to the feature extraction processor. The machine learning processor is effective to receive the first features, the first values, the first label, the second features, the second values, and the second label and generate a ranking function for a search engine based on the first features, the first values, the first label, the second features, the second values, and the second label. A receiving processor is connected to the machine learning processor. The receiving processor is effective to receive a web page. A ranking processor is connected to the receiving processor. The ranking processor is effective to apply the ranking function to the web page to generate a score.

Description

[0001] This application claims priority to U.S. Patent application Ser. No. 61 / 093,586 entitled “Techniques for Automated Search Rank Function, Approximation, Rank Improvement Recommendations and Predictions”, filed Sep. 2, 2008, the entirety of which is hereby incorporated by reference.BACKGROUND OF THE INVENTION

[0002] 1. Field of the Invention

[0003] This disclosure relates to a system and method for generating a score for a web page reflecting how a search engine would rank the web page for an arbitrary set of keywords using a ranking algorithm of the search engine.

[0004] 2. Description of the Related Art

[0005] Referring to FIG. 1, the World Wide Web (“WWW”) is a distributed database including literally billions of pages accessible through the Internet. Searching and indexing these pages to produce useful results in response to user queries is constantly a challenge. A search engine is typically used to search the WWW.

[0006] A typical prior art search engine 20 is shown in FIG. 1. Page...

Examples

Embodiment Construction

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[0024]Various embodiments of the invention are described hereinafter with reference to the figures. Elements of like structures or function are represented with like reference numerals throughout the figures. The figures are only intended to facilitate the description of the invention or as a limitation on the scope of the invention. In addition, an aspect described in conjunction with a particular embodiment of the invention is not necessarily limited to that embodiment and can be practiced in conjunction with any other embodiments of the invention.

[0025]When applying a ranking function, search engines receive as input: 1) at least one keyword and 2) a plurality of web pages in a result set produced based on the keyword(s). With those inputs, the search engine produces as an output a ranking score for each web page. The inventors recognized this phenomenon and produced a system and algorithm to reverse engineer the function performed by search engines to produce that output. State...

[0001] This application claims priority to U.S. Patent application Ser. No. 61 / 093,586 entitled “Techniques for Automated Search Rank Function, Approximation, Rank Improvement Recommendations and Predictions”, filed Sep. 2, 2008, the entirety of which is hereby incorporated by reference.BACKGROUND OF THE INVENTION

[0002] 1. Field of the Invention

[0003] This disclosure relates to a system and method for generating a score for a web page reflecting how a search engine would rank the web page for an arbitrary set of keywords using a ranking algorithm of the search engine.

[0004] 2. Description of the Related Art

[0005] Referring to FIG. 1, the World Wide Web (“WWW”) is a distributed database including literally billions of pages accessible through the Internet. Searching and indexing these pages to produce useful results in response to user queries is constantly a challenge. A search engine is typically used to search the WWW.

[0006] A typical prior art search engine 20 is shown in FIG. 1. Page...

Examples

Embodiment Construction

)

[0024]Various embodiments of the invention are described hereinafter with reference to the figures. Elements of like structures or function are represented with like reference numerals throughout the figures. The figures are only intended to facilitate the description of the invention or as a limitation on the scope of the invention. In addition, an aspect described in conjunction with a particular embodiment of the invention is not necessarily limited to that embodiment and can be practiced in conjunction with any other embodiments of the invention.

[0025]When applying a ranking function, search engines receive as input: 1) at least one keyword and 2) a plurality of web pages in a result set produced based on the keyword(s). With those inputs, the search engine produces as an output a ranking score for each web page. The inventors recognized this phenomenon and produced a system and algorithm to reverse engineer the function performed by search engines to produce that output. State...

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