Array Of Multi-Staged Cleaning Wipes

Abstract

An array of multi-stage configured cleansing wipe products may include first stage cleansing wipes and second stage cleansing wipes. The first stage cleansing wipes may have a first structure and a first composition selected in view of a first child developmental stage. The second stage cleansing wipes may have a second structure and a second composition selected in view of a second child developmental stage. The first structure and the first composition are different and potentially progressive from first stage to second stage. First stage product packaging may include at least one first stage-specific indicia and second stage product packaging may include at least one second stage-specific indicia. Stages of the array may be communicated and tailored based upon the foods eaten and the manner of eating (such as being fed or self-feeding) of the babies or children in each stage.

Description

CROSS REFERENCE TO RELATED APPLICATION[0001]This application is a continuation of prior U.S. application Ser. No. 11 / 415,709, filed on May 1, 2006.FIELD OF THE INVENTION[0002]This invention relates to the design, specification and configuration of products and product packaging for an array of multi-stage configured consumer products such as personal cleaning wipes.BACKGROUND OF THE INVENTION[0003]Many products are developed and marketed as multi-purpose and convenient in that one product replaces many products. Cleaning products provide an example where a single product is represented as replacing several specially designed products—one cleaning product replaces specially designed glass, surface and floor cleaners. Such a product is often a compromise in certain features or attributes, and the one-size-fits-all approach can and often does result in a product that is perhaps competent for all of the intended applications, but that does not excel in each application.[0004]Other produ...

AI Technical Summary

Problems solved by technology

Such a product is often a compromise in certain features or attributes, and the one-size-fits-all approach can and often does result in a product that is perhaps competent for all of the intended applications, but that does not excel in each application.

Even when a consumer is aware of the best combination of characteristics desired in a given product, there may be difficulty in finding the correct product for the intended application.

Guiding the consumer to the correct product may be especially difficult where the products otherwise appear to have similar characteristics, but in fact, they have different characteristics that allow them to perform better for one application over another application.

Because consumers can be hurried in the purchase decision, the consumer may end up with the wrong product and may have to return the product and purchase the correct product.

Alternately, the consumer may use the incorrect product, and not realize the full benefit that would have otherwise been achievable with the correct product.

Worse, the consumer may use the incorrect product and perceive the product to be poorly designed or made because it does not perform well, where in fact it is the wrong product for that consumer's application.

Product suppliers work hard to maintain consumer satisfaction and loyalty, which can be compromised by one bad experience.

It is common for consumers shopping for such products to have young children or babies with them while shopping and such consumers often have very limited time and attention to devote to locating and selecting a particular product offering.

While other baby care products such as disposable wet wipes have been sold in various product versions, these have not typically been customized on the basis of stage of child development and products have not necessarily been tailored to meet the needs which are characteristic of a given stage of development.

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