Method for Providing Information and Recommendations Based on User Activity
a technology of user activity and information, applied in the field of customizing searches of the internet, can solve the problems of consumers and businesses not having access to this information, rudimentary customizations are limited to selection and organization of information available on particular web sites and not over the entire internet, and more and more people are becoming frustrated with the huge amount of data available for consumption via the enormous number of web sites existing in cyberspa
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[0027]As credit card use is pervasive and as the internet is becoming more and more popular, various embodiments of this invention combine certain elements of both to increase the user's enjoyment of the internet by making the internet more useful. To achieve this, the user of the internet is provided a data card. The data card is a transportable recordable medium (TRM) known to those skilled in the art. In one embodiment, the TRM may include a magnetic strip containing data and a writeable memory device. In another embodiment, the TRM may be comprised of a writeable memory device. In either of these embodiments, the TRM may also include transmitting and receiving means for sending and receiving the data stored on the memory device portion of the TRM. Generally, whenever the user participates in any activity, the user presents the data card, and information about the activity is either stored on the card or transferred over the internet to a profiler server. The profiler system then...
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