The invention discloses an image touch and talk playing system and an image touch and talk playing method. The image touch and talk playing system comprises a touch and talk pen and an intelligent processing terminal, wherein the touch and talk pen is used for collecting optical images from images where optical identification codes are printed, and transmitting the optical images in a wireless mode, and the intelligent processing terminal is used for data processing, audio playing, video playing and wireless communications. The touch and talk pen is used for collecting the optical images from the images where the optical identification codes are printed, processing the optical images, obtaining transmission data, and transmitting the transmission data to the intelligent processing terminal in a wireless communication mode. The intelligent processing terminal processes the transmission data after receiving the transmission data, and plays audio and video signals corresponding to the transmission data in a synchronous mode. The image touch and talk playing system and the image touch and talk playing method can be used in children teaching, after the images provided with the optical identification codes are touched and read, the audio and video signals corresponding to the images are played in the intelligent processing terminal, a better teaching effect can be obtained, user experience is good, and the image touch and talk playing system and the image touch and talk playing method can be widely used in the field of the children teaching.