An automated tool set for developing a business proposal in response to a customer solicitation. The tool set includes a workbook divided into four sections, each section correlated to one of four phases of a typical new business campaign process. Each section consists of a set of specific questions designed to identify and develop data required for that particular phase. The workbook also contains briefing sheet templates for conducting management reviews at the conclusion of each phase, business plan templates for drafting a business plan, updating the plan, and creating a final, approved business plan. The workbook further contains an automated data structuring framework for answering each question; so, as data is entered into the workbook, it is also automatically entered into the management briefing sheet templates, and the business plan and draft proposal templates. This toolset enables a proposal team to identify, collect, develop, organize, and readily use collected data needed to proactively pursue new business opportunities as they mature, and to develop a detailed proposal in response to a customer's solicitation.