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Search advertisement sequencing system and method

A search advertisement and sorting method technology, applied in the field of network communication, can solve the problems that search engine providers cannot obtain income, low click-through rate of advertisements, waste of advertisement resources, etc.

Inactive Publication Date: 2007-11-28
TENCENT TECH (SHENZHEN) CO LTD
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  • Abstract
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AI Technical Summary

Problems solved by technology

[0004] The disadvantage of this method is that the ranking of advertisements is only determined by the price of a single click on the search advertisement
When the quality of the ads at the top of the ranking is not good, or there are other reasons that cause users to be uninterested in them, the click-through rate of the ads on the search results page is relatively low, thus wasting ad resources in vain
Affects the search engine provider's revenue
In severe cases, search engine providers can hardly get real income, and they do print ads for advertisers in vain

Method used

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  • Search advertisement sequencing system and method
  • Search advertisement sequencing system and method

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Embodiment Construction

[0018] The present invention will be further elaborated below according to the drawings and specific embodiments.

[0019] A search advertisement sorting system of the present invention needs to be used in conjunction with the search engine cluster 01 in the search system, as shown in FIG. 1 . The system of the present invention mainly includes a retrieval front-end module 1 , a search advertisement release module 2 , an advertisement statistics module 3 and an advertisement management module 4 .

[0020] Among them, the retrieval front-end module 1 is the entrance of the user and the search system, and it mainly has two tasks: ① receiving the information containing the search term from the user's search terminal 5, and forwarding it to the search advertisement publishing module 2 and the search engine cluster 01; ② Receive the search advertisement information from the search advertisement publishing module 2 and the search result information from the search engine cluster 01,...

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Abstract

The invention discloses an ad ordering searching system and system, which comprises the following parts: front retrieval mode, ad statistical mode and ad management mode, searched ad distributed mode to single click price and historical click information of ad from ad management mode and ad statistical mode to order the searched ad and return the front N searching ads according to the request of front search mode, wherein the searching terminal connects front searching mode, searched ad distributing mode and ad statistical mode sequently; the front index mode connects the searching engine group; the ad statistical mode connects the searching terminal; the ad management mode connects the searched ad distributing mode and main ad terminal. The invention maximizes the income of the searched ad, which also monitors the ad in the ad list.

Description

technical field [0001] The present invention relates to network communication technology, more specifically, relates to a search advertisement sorting system and method in a search system. Background technique [0002] In the existing search system, when a user uses a search engine to search, the right column of the search result page returned by the system is provided with advertisements related to the search terms. Known in the industry as search ads, they appear in text format on search results pages. [0003] Due to the limited advertising space on the search result page, advertisers need to purchase advertising space through bidding. The general method is: the advertiser selects the price per click of the search term related to the advertisement as the item to be auctioned, bids, the system sorts the bids of the advertiser, and places the advertiser's advertisement in the corresponding position of the search advertisement list according to the above sorting . When th...

Claims

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Application Information

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IPC IPC(8): G06F17/30G06Q30/00G06Q30/02
Inventor 朱建朋
Owner TENCENT TECH (SHENZHEN) CO LTD
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