Method for carrying advertisement in electronic map

An electronic map and advertising technology, applied in advertising, electronic digital data processing, marketing and other directions, can solve the problems of not achieving advertising effect, affecting viewers to observe the map, and inconvenient for viewers, achieving rich content, easy to find and confirm. The effect of location, large utilization value and market value

Inactive Publication Date: 2008-03-05
SUZHOU IND PARK LINKERINFO
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0012] For example, the current online electronic map relies on POI points to add advertising information. The usual practice is to add some advertising text information or add related advertising links at the corresponding POI points. For the former method, the viewer must click, select or move the mouse to the Only when the advertisement text information is displayed, for the latter method, the viewer needs to open the relevant advertisement address link, and the pop-up advertisement area often blocks the displayed map, which affects the viewer's observation of the map, and thus brings the viewer Inconvenient, and these two ways of loading advertisements on the electronic map are passive selection methods, that is, relying on the preferences of the viewers. This passive advertising method cannot form a strong visual impact and cannot achieve a good advertising effect

Method used

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  • Method for carrying advertisement in electronic map
  • Method for carrying advertisement in electronic map

Examples

Experimental program
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Effect test

Embodiment 1

[0031] Method for Loading Advertisement in Vector Electronic Map

[0032] , first introduce the method of loading ads under the same scale, including the following steps:

[0033] (1) In the GIS system, open the electronic map and add a layer to the existing electronic map data. This layer is used to place the designed advertisement graphics. In order not to affect the normal map display effect of the electronic map, the This layer is set above the layers of "Zone", "Block", "Water System", "Green Space", etc., and below the line and point layers such as "Road" and "POI";

[0034] (2) Select multiple areas under the display scale. Since there are many blank areas or residential areas, river areas, etc. on the electronic map, in order not to affect the browsing of the electronic map, you can select blank areas or residential areas, river areas, etc. As the advertising area, thereby also effectively utilizing the electronic map, as shown in Figure 1, the A place is an advertisi...

Embodiment 2

[0044] The WEBGIS system for raster map data is to pre-set multiple display scales, and then the GIS system will pre-generate pictures for the maps under these scales, and combine JAVASCRIPT and AJAX to dynamically stitch together the pre-generated map blocks on the map display page way to display the electronic map.

[0045] The steps to load an ad in raster map data are as follows:

[0046] (1) Find multiple areas suitable for placing advertisements on an electronic map under a display scale, that is, the advertising area. Also in order not to affect the normal browsing effect of the electronic map, the advertising area should be a blank area. The properties of the advertising area are set to facilitate the search, display and update of advertising content. The properties include coordinates, size, shape, number, etc.; when end customers browse the map, they can click to open the map advertising position of interest to view more information , if you want to place an adverti...

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Abstract

The method comprises: opening the electronic map in the geographic information system (GIS); selecting multi advertisement areas under different display scales; numbering each selected advertisement area, and recording the current scale, coordinate, size and shape of each advertisement area; according to the attribute of each selected advertisement area, making a 2D advertisement graph for the advertisement area; placing the advertisement graph in a relevant location of the advertisement area, and releasing it through the GIS system. When displaying the electronic map, the advertisement looks like being embedded in said electronic map and doesn't influence the normal use of the electronic map.

Description

technical field [0001] The invention relates to the field of World Wide Web Geographical Information System (WEBGIS), in particular to a method for realizing advertisement design and advertisement release in an electronic map. Background technique [0002] Today's society is entering an information age, and the development of communication technology and the Internet has greatly changed people's way of life. With the development of society, the scope of people's activities has become larger and larger, and more and more uncertain. This mobility and uncertainty bring market and challenges to mobile communications, but also bring unlimited business opportunities for the development and expansion of location service services. [0003] Among many information systems, GIS (Geography Information System: Geographic Information System) is very popular because it can bring great convenience to people's travel, activities and life. WEBGIS, the product of the combination of WEB techn...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/00
CPCG06Q30/0276G06Q30/02
Inventor 沈浩
Owner SUZHOU IND PARK LINKERINFO
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