Enhancement type related search system and method using commercial articles as medium

A related search and enhanced technology, applied in the field of information retrieval, can solve the problems of cumbersome vocabulary update, heavy workload, and fast update speed, and achieve the effects of overcoming complexity and shortcomings, good adaptability, and increasing sales

Inactive Publication Date: 2008-06-25
北京当当网信息技术有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The shortcomings of the above methods applied to e-commerce websites: For the method described in ②, it is generally necessary to use basic vocabulary such as synonyms
Furthermore, the product update speed of the e-com

Method used

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  • Enhancement type related search system and method using commercial articles as medium
  • Enhancement type related search system and method using commercial articles as medium
  • Enhancement type related search system and method using commercial articles as medium

Examples

Experimental program
Comparison scheme
Effect test

example 1

[0062] Example 1: Search for the keyword "Walking Without Borders"

[0063] 1. The indexing process

[0064] Ordinary index:

[0065] Steps h, i: Generating literal related indexes: Segment the keywords into Xingzhe / Wujiang, and then process the keywords containing these two segmentations. Generating literal related words: 'skywalker', 'autobiography of a yogi', 'joywalker', etc.

[0066] special index:

[0067] Step b: Connect to the database and read user feedback information

[0068] User keyword The number of occurrences of the product ID clicked by the user under this word

[0069] Traveler Without Borders 8955037 566

[0070] Traveler Without Borders 8925132 429

[0071] Walker Without Borders 9021779 132

[0072] Walker Without Borders 681124 73

[0073] Walker Without Borders 47395 73

[0074] Walker Without Borders 441477 62

[0075] Walker Without Borders 9190517 34

[0076] Walker Without Borders 8784450 31

[0077] Walker Without Borders 9189172 21

[...

example 2

[0124] Example 2: Keyword "perfume" search

[0125] 1. The indexing process

[0126] Ordinary index:

[0127] Steps h, i: Generating literal related indexes: There is only one word perfume for the keyword segmentation, and then process the keywords containing this segmentation. Generate literal related words: men's perfume, perfume poisonous, women's perfume, black perfume...etc.

[0128] special index:

[0129] Step b: Connect to the database and read user feedback information

[0130] user keywords

The ID of the product clicked by the user under this word

Occurrences

perfume

9086338

3099

[0131] perfume

perfume

perfume

perfume

perfume

perfume

perfume

perfume

anna sui

anna sui

anna sui

anna sui

anna sui

anna sui

anna sui

anna sui

anna sui

anna sui

Versace

Ve...

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PUM

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Abstract

The invention discloses an enhancement type correlation search system taking commodity as the media. The system consists of four modules of a data updater module, an indexer module, a search service module and a controller module. By extracting the relationship between a search term and an article of the search term and using a vector model, the similarity between search terms is calculated to get the inner links between commodities; the invention also discloses a method thereof. By using the mapping relation between search terms and the commodities, a meaning relative index and a literal relative index are established, thereby improving the quality of searching clue words of the meaning type correlation search and ensuring the commended correlation words companies with the marketing pace.

Description

technical field [0001] The invention relates to the field of information retrieval, in particular to an improved technology for related search of an e-commerce website using commodities as the medium. Background technique [0002] Relevant search is a technology that provides other keywords with certain relevance to the user's search keyword, which can play a role in correcting the user's input keyword and guiding the user to search for the most relevant keyword to a certain extent. [0003] At present, the realization of general search websites, for example: search result pages such as Baidu and Google will display relevant search results. The keywords in the relevant search results are relatively similar to the keywords searched by the user and have a relatively large search volume. The realization results may appear in three situations: ①Basic implementation method: Segment and index the input words searched by a large number of users, and then search for this "search ke...

Claims

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Application Information

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IPC IPC(8): G06F17/30G06Q30/00G06Q30/02
Inventor 刘刚庄洪波刘建国王洪涛张研
Owner 北京当当网信息技术有限公司
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