Independent actionscript analytics tools and techniques

Abstract

Tools and techniques are provided to support presentation analytics, such as Flash or Flex analytics, independently of embedded JavaScript web analytics code used in web pages. A presentation analytics engine, which may be implemented in ActionScript, includes code for capturing information about user interaction with a multimedia presentation, code for dynamically generating a string or other data structure reflecting such captured information, and code for sending the data structure to an analytics server without using a getURL( ) call or embedded JavaScript. Functionality is also provided for tracking objects without object-specific code, for dynamically sending such tracking information, and for supporting a visual presentation analytics overlay report illustrating such information. The Flash presentation analytics may use the same visitor ID as standard JavaScript analytics, without synchronizing the two analytics codes.

Description

Background technique

[0001] Website usage via browsers is routinely tracked and analyzed, often by commercially available web analytics services that collect detailed data about web page usage and to some extent about specific website users . A major web analytics provider is the owner of this invention, Omniture Corporation of Orem, Utah. Omniture is known for its well-known trademark SiteCatalyst TM Provides web analytics technology. All other trademarks used herein are the property of their respective owners.

[0002] Flash presentations are interactive animations created using Macromedia / Adobe software; FLASH is a registered trademark of Adobe Systems Incorporated. Some Flash presentations include objects implemented in a computer programming (scripting) language known as ActionScript. Some features of the ActionScript language are common to other computer languages, and especially to scripting languages ​​known as JavaScript (trademark of Sun MicroSystems Corporation...

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