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Location based, content targeted information

A content and data determination technology, applied in location information-based services, data processing applications, marketing, etc., can solve problems such as not allowing advertisers

Inactive Publication Date: 2009-09-23
GOOGLE LLC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Such graphics products typically do not allow advertisers to reach users who do not interact with the graphics product

Method used

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  • Location based, content targeted information
  • Location based, content targeted information
  • Location based, content targeted information

Examples

Experimental program
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Effect test

Embodiment Construction

[0017] Technical overview

[0018] Figure 1A is an exemplary distribution medium 100 for presenting location-based content-targeted online advertising. The publishing medium 100 can be any medium capable of presenting advertisements, including but not limited to: electronic documents (eg, HTML, SGML, XML, .pdf), display screens (eg, LCD, TV screen), audio, and the like. In the example shown, publishing medium 100 is a web page of a website on the World Wide Web having the domain name "pizzamakingpros.com". The content presented on web page 100 is directed to customers interested in making pizza. Content can be any information that can be retrieved or viewed by users, including but not limited to: text, pictures, photos, videos, music, audio, electronic documents, software, etc. In the example shown, web page 100 includes various articles, tutorials, and recipes related to pizza. When a user visits web page 100 and / or interacts with content presented on web page 100 (for ex...

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PUM

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Abstract

An online advertisement is targeted to a publication medium (e.g., a website) based on a location of a user visiting the website, the content of the website and / or a location associated with the website content. Static and / or dynamic maps can be presented with the targeted advertisements on the website. The targeted advertisements can include a click-to-call link and / or other features for allowing a user to interact with and explore the targeted advertisement.

Description

technical field [0001] The subject matter of this application relates generally to online advertising. Background technique [0002] Interactive media (eg, the Internet) have the potential for better targeted advertising ("ad"). For example, some websites provide an information search function based on keywords entered by users looking for information. The user query can be used as an indicator of the type of information the user is interested in. Users of these search services can be provided with some form of targeted advertising by comparing user queries to keyword lists specified by advertisers. [0003] In addition to using keywords, some conventional online advertising schemes look at the content of web pages for better targeted advertising. For example, if a web page includes sports-related content, sports-related advertisements can be directed to the web page. While such conventional schemes can improve ad targeting, these schemes do not match users with physical...

Claims

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Application Information

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IPC IPC(8): G06Q30/00H04W4/02H04W4/029
CPCG06Q30/0205G06Q30/0277G06Q30/02H04W4/029G06Q30/0261H04W4/02G06Q50/10H04L67/52H04L65/1069
Inventor 香农·P·鲍曼基思·施密特多米尼克·普雷伊斯
Owner GOOGLE LLC
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