Method and system for accurately positioning media information audience

Abstract

The invention discloses a method and a system for accurately positioning media information audience, which belongs to the field of telecommunication networks. The method comprises the following steps: determining the user feature information of the media information audience according to the determination instruction input by the media information user; acquiring the media information audience conforming to the user feature information; receiving the media information input by the media information user; and transmitting the media information to the media information audience. The system comprises a determination module, an acquisition module, a receiving module and a transmission module. The technical scheme of the invention can help the operators to create a new profit model and obtain more market shares in the huge media information market. For the media information users, the invention is beneficial to enhancing the positioning accuracy of the media information audience and the dissemination effectiveness of the media information, thereby being beneficial to achieving the media information target and effectively reducing the media information cost.

Description

technical field [0001] The invention relates to the field of telecommunication networks, in particular to a method and system for realizing accurate positioning of audiences of media information. Background technique [0002] With the rapid development of the communication industry and the explosive rapid expansion of telecom users, the development of advertising services in the telecom network has become a huge potential market opportunity for telecom operators and advertising manufacturers. Moreover, the wireless broadband network (including the third generation mobile communication and the subsequent fourth generation mobile communication) has formed a trend of rapid development in the world, and the telecommunication network will become the next important public network media after radio, television and the Internet. , it will become inevitable to carry out advertising business on this medium, and may even become an important source of income for operators. [0003] The...

AI Technical Summary

Problems solved by technology

[0003] The telecommunication network has advantages that other media cannot match. Each telecommunication user has detailed personal information and corresponding consumption ability information at the telecommunication operator, while other traditional TV, radio, and street sign advertisements do not have this advantage.

Images