Information issuing method, device and system

An information delivery and message technology, applied in the field of communication, can solve the problem of inflexible delivery methods and achieve the effect of flexible delivery

Inactive Publication Date: 2011-05-18
HUAWEI TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] During the research and practice of the prior art, the inventors of the present invention found that since the existing forms of information delivery are generally texts, pictures, and videos, once the production is completed, the information content in the webpage will be No longer changes, and can only be delivered to the pre-reserved web page position of the website, the delivery method is not flexible enough

Method used

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  • Information issuing method, device and system
  • Information issuing method, device and system
  • Information issuing method, device and system

Examples

Experimental program
Comparison scheme
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Embodiment 1

[0039] see figure 1 , is an information distributing method according to an embodiment of the present invention. This embodiment will describe from the perspective of a network device, and the network device may specifically be a gateway device, a network router, and other devices with a user data forwarding function. The network device has a deep packet analysis (DPI, Deep PacketInspection) function, which can identify and analyze user data packets, and the method flow can be as follows:

[0040] 101. Receive a response message corresponding to the user request message, where the response message includes webpage content;

[0041] For example, the response message corresponding to the user request message may specifically be a webpage browsing response message, such as a hypertext transfer protocol (HTTP, Hyper Text Transfer Protocol) response message or a message using other network protocols, wherein the webpage browsing response message Contains webpage content, which can...

Embodiment 2

[0071] According to the method described in Embodiment 1, an example will be given below for further detailed description.

[0072] see Figure 2a , the functional entities involved in this information delivery method include: terminals, website servers, network devices and user behavior analysis servers; as follows:

[0073] (1) terminal

[0074] The terminal refers to a client that initiates a webpage browsing request message (such as an HTTP request message), and may be a fixed network terminal, such as a personal computer, or a mobile terminal, such as a mobile phone.

[0075] (2) Web server

[0076] The website server is specifically a web server that provides webpage (WWW, World Wild Web) services, and is used for receiving a webpage browsing request sent by a terminal, and returning a webpage browsing response message (HTTP response message) including webpage content.

[0077] (3) Network equipment

[0078] The network device is a network transmission device located...

Embodiment 3

[0111] According to the method described in the second embodiment, the following examples will be given in the third and fourth embodiments for further detailed description.

[0112] For the convenience of description, in Embodiment 3 and Embodiment 4, the network device is used as a gateway device, the delivery information is an advertisement, and the response message for webpage browsing is an HTTP response message as examples. It should be understood that, in addition to advertisements, the delivery information may also be other types of messages, such as notifications and reminders for specific groups of people.

[0113] In this embodiment, besides the terminal and the network server (see Embodiment 2 for specific description), two network entities are mainly involved, one is a gateway device, and the other is a user behavior analysis server. Among them, the gateway device is generally deployed at the edge of the network, and all user requests sent by the terminal will be ...

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PUM

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Abstract

The invention discloses an information issuing method, device and system. The method in the embodiment of the invention comprises the following steps: receiving a response message corresponding to a user request message, wherein the response message comprises webpage contents; acquiring user behavior characteristics; determining an issuing position in the webpage contents according to the user behavior characteristics; adding the content of information to be issued in the issuing position to acquire a modified response message; and transmitting the modified response message to the terminal for displaying. Oriented issuing and flexible issuing can be realized by the scheme.

Description

technical field [0001] The present invention relates to the technical field of communication, in particular to an information delivery method, device and system. Background technique [0002] As the world's largest communication network, the Internet has greatly enriched people's communication and life. Among the many applications on the Internet, information delivery is a relatively common application, such as the release of advertisements, the notification of specific messages, and the like. [0003] Similar to the information delivery method of print media, the information delivery method of the early Internet generally simply focused on the people covered by the delivery, while ignoring whether these people were interested in the delivery information, resulting in a disproportion between the amount of information delivery and the actual delivery effect. In view of this problem, the prior art proposes a keyword information delivery method. The so-called keyword informati...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/08G06F17/30
CPCH04L29/08936G06Q30/00H04L67/2819H04L29/08675H04L29/08747H04L67/306G06Q30/0269H04L67/02G06Q30/0251H04L67/22H04L29/0809H04L67/564H04L67/535
Inventor 李昆
Owner HUAWEI TECH CO LTD
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