Marketing index dynamic benchmarking management method

Abstract

The invention discloses a marketing index dynamic benchmarking management method which is characterized in that based on comprehensively analyzing and summarizing the structure and current management situation of various marketing people in groups and teams in the whole company, the benchmarking indexes of four types of groups and teams are determined scientifically and reasonably by combining with marketing focal point of working, and a three-level benchmarking management system for the marketing department, subordinate four departments and power supply subsidiary companies is formed. The benchmarking job of groups and teams and performance assessment of a company are combined tightly, by organizing each professional department to hold a group and team benchmarking analysis meeting regularly and analyzing the indexes comprehensively, and by carrying out quantitative assessment on work achievements through comprehensive analysis on the indexes, the attention to the benchmarking management of the marketing groups and teams by leaders of subsidiary companies is improved. The marketing index dynamic benchmarking management method provided by the invention has the advantages that a marketing index dynamic management system can play effective monitoring and timely management and control roles in service works such as marketing services, copy, check and acceptance, metering maintenance and used electricity check, and overcomes the defect that a routine administration system is lack of process management and control and feedforward control.

Description

technical field [0001] The invention relates to various business fields such as marketing services, copying and verification, measurement maintenance and replacement, and electricity consumption inspection, and in particular relates to a dynamic benchmarking management method for marketing indicators. Background technique [0002] The normal marketing management system is not perfect, various assessment work is difficult to carry out in depth, the management process is not smooth, the effective reward and punishment mechanism, and salary cashing have not played their due incentive role, the management model is relatively extensive, and marketing management urgently needs innovative management methods and mechanisms to reverse management situations. Some cadres and employees in the marketing department still haven’t changed their minds in place. The phenomenon of buck-passing and autobiography still exists in the work. The basic management of marketing is still very weak, and...

AI Technical Summary

Problems solved by technology

[0002] The normal marketing management system is not perfect, various assessment work is difficult to carry out in depth, the management process is not smooth, the effective reward and punishment mechanism, and salary cashing have not played their due incentive role, the management model is relatively extensive, and marketing management urgently needs innovative management methods and mechanisms to reverse management

Some cadres and employees in the marketing department still haven’t changed their minds in place. The phenomenon of shifting blame and autobiography still exists in the work. The basic management of marketing is still very weak, and the management bureaus of “process management, system management” have not yet been formed.

The hierarchical management mechanism needs to be further consolidated. The major customer department and the measurement department are busy with their own business, and the investment in business supervision and assessment of the branch is not enough