Method and device for pushing message of mobile phone

Abstract

The invention discloses a method and a device for pushing a message of a mobile phone. The method comprises the steps of: monitoring a mobile phone operating behavior of a user; judging whether the mobile phone enters into fragmentized garbage time based on the mobile phone operating behavior of the user; when the mobile phone enters into the fragmentized garbage time, judging whether a pushing message satisfied with a triggering condition exists; if the pushing message exists, pushing the pushing message satisfied with the triggering condition to a mobile phone screen for displaying, otherwise, not pushing the pushing message. According to the invention, the message is pushed when the mobile phone enters into the fragmentized garbage time, so that antipathy for the pushing message caused by the interference to the normal use of a user is not only avoided, but the fragmentized garbage time of the user is also filled efficiently, message useful for the user may be pushed to users in need, the message pushing purpose is also accomplished, and the win-win of the user and the message pushing side is achieved.

Description

technical field [0001] The invention relates to the field of mobile phone applications, in particular to a mobile phone information pushing method and a mobile phone information pushing device. Background technique [0002] With the popularization of smart terminals, application software developed based on smart terminal operating system platforms such as Android (an operating system developed by Google) and iOS (an operating system developed by Apple) has greatly enriched the intelligence The function of the mobile phone. At present, the number of third-party application software developed based on the Android platform and the iOS platform has reached nearly one million. Most of these application software are provided free of charge for mobile phone users to download and use through various application stores. The main profit model is By embedding advertising banners in the application, etc., the user is guided to click on the advertisement, so as to obtain income from the...

AI Technical Summary

Problems solved by technology

[0003] However, this method has a relatively large impact on the user experience of using the application.

When the user uses the application, the advertisement banner will jump out and occupy the limited user screen space, which will affect the user's operation when the advertisement banner jumps out, interfere with the user, and affect the normal use and experience of the user for the application, so it often occurs Advertisement bars are gradually becoming annoying to users, and even affect the survival of the app itself. For example, some users will reduce the use of the app because of frequent advertisement bar interference, and even uninstall the app and turn to other alternative apps without ad interference.

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