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System and method for realizing advertisement putting, effect optimization and statistics in smart phone

A technology for smart phone and advertising delivery, applied in computing, special data processing applications, instruments, etc., to achieve a wide range of applications, optimize delivery effects, and ensure the effect of acceptance.

Inactive Publication Date: 2014-05-28
上海酷屏信息技术有限公司
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  • Abstract
  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

[0007] And none of the above-mentioned forms of advertising can avoid a problem: the audience does not accept the advertisement voluntarily, but is forced to accept the content of the advertisement

Method used

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  • System and method for realizing advertisement putting, effect optimization and statistics in smart phone
  • System and method for realizing advertisement putting, effect optimization and statistics in smart phone
  • System and method for realizing advertisement putting, effect optimization and statistics in smart phone

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Embodiment Construction

[0075] In order to describe the technical content of the present invention more clearly, further description will be given below in conjunction with specific embodiments.

[0076] In order to achieve the purpose of the present invention, the present invention divides the system into three parts: the client module, namely the advertisement App installed in the smart phone; the advertisement server module; and the advertisement delivery management module.

[0077] The method of installing the advertising app in the smart phone is adopted, and the advertising app is responsible for displaying the advertisement and collecting user behavior data. And users can choose their favorite advertisements to display. At the same time, after the 24-hour rule of ad display is met, a part of the ad revenue will be returned to the user.

[0078] The advertisement server module is established, the advertisement information is distributed by the advertisement server module, and the statistical d...

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Abstract

The invention relates to a system and a method for realizing advertisement putting, effect optimization and statistics in a smart phone. The system comprises an advertisement server module for transmitting advertisement data to be put into the smart phone, a client module for receiving the advertisement data transmitted by the advertisement server module and displaying the advertisement data on a lock screen of the smart phone, and an advertisement putting management module for analyzing the use behavior statistical data of a user and selecting matched advertisements for corresponding smart phone of the user according to an analysis result. According to the system and the method for realizing advertisement putting, effect optimization and statistics in the smart phone, advertisements needed by the user are displayed on the lock screen of the smart phone, so that the advertisements can be seen by audience accurately, the receiving degrees of the advertisements are ensured, the advertisement putting effect is optimized, accurate advertisement putting statistics data are collected, and advertisers are helped to accurately know the behavior habits of the receivers. The system and the method are wide in the application ranges.

Description

technical field [0001] The invention relates to the technical field of smart phones, in particular to the field of displaying advertisements by using a lock screen interface of the smart phone, and specifically refers to a system and method for realizing advertisement delivery, effect optimization and statistics in the smart phone. Background technique [0002] With the increasing popularity of smart phones and the continuous improvement of mobile network speed. More and more users are spending more time on their mobile phones instead of traditional PCs. Smartphones are gradually becoming mainstream network access devices. According to statistics, the number of people surfing the Internet with smartphones has surpassed that of PCs. Smartphones are becoming an emerging medium. Therefore, how to solve the problem of advertising on this emerging media and optimize and count the advertising effect has become a top priority. [0003] Traditional advertisements are generally p...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06F17/30
Inventor 李万万李松林芦云鹏
Owner 上海酷屏信息技术有限公司
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