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Promotion search result display method and device

A technology of search results and search words, applied in the search field, can solve problems such as the inability to display advertisements, increase the amount of display, increase time and labor costs, and achieve the effects of improving resource utilization efficiency, improving user experience, and optimizing display

Active Publication Date: 2014-07-09
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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AI Technical Summary

Problems solved by technology

However, using this phrase matching technology, it is difficult to match the very long keywords purchased by the promoters, resulting in the failure to display their advertisements
Since promotion customers do not know how to optimize keywords, in order to increase the amount of display, they can only submit new words continuously, which greatly increases their time and labor costs

Method used

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  • Promotion search result display method and device
  • Promotion search result display method and device
  • Promotion search result display method and device

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Embodiment Construction

[0017] The embodiments of the present invention will be described in detail below. Examples of the embodiments are shown in the accompanying drawings, wherein the same or similar reference numerals indicate the same or similar elements or elements with the same or similar functions. The embodiments described below with reference to the drawings are exemplary, and are only used to explain the present invention, but should not be understood as limiting the present invention. On the contrary, the embodiments of the present invention include all changes, modifications and equivalents falling within the scope of the spirit and connotation of the appended claims.

[0018] The following describes the method and device for displaying promotion search results according to embodiments of the present invention with reference to the accompanying drawings.

[0019] figure 1 It is a flowchart of a method for displaying promotion search results according to an embodiment of the present invention,...

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Abstract

The invention provides a promotion search result provision method and device and aims to increase utilization rate of promotion search result pages. The method includes: receiving a search word that a user inputs; optimizing keywords that a client submits to obtain a key part of the keywords; matching the key part of the keywords with the search word; when the key part of the keywords matches with the search word, displaying promotion search results corresponding to the keywords. The method and the device have the advantages that utilization rate of the promotion search result pages is increased and more information is provided through the promotion search result pages.

Description

Technical field [0001] The present invention relates to the field of search technology, in particular to a display method and device for popularizing search results. Background technique [0002] The current mainstream technology for promoting search engines is keyword phrase matching technology, which is mainly based on whether the search term and the keyword match literally or synonymously, that is, the search term literally contains the keyword or the synonyms of the keyword. However, using this phrase matching technology, the long keywords purchased by the promoters are difficult to match, resulting in the failure of their advertisements to be displayed. Because the promotion customer didn't know how to optimize the keywords, they had to constantly submit new words in order to increase the display volume, which greatly increased their time and labor costs. Summary of the invention [0003] The present invention aims to solve one of the technical problems in the related art at...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/951
Inventor 陈志杰江琳韩帅刘晓春何仁清李小松郭伟罗斌
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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