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Method and device for displaying promotional search results

A technology of search results and search terms, applied in the search field, can solve problems such as the inability to display advertisements, increase the amount of display, increase time and labor costs, etc., and achieve the effects of improving resource utilization efficiency, improving user experience, and optimizing display

Active Publication Date: 2018-07-13
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, using this phrase matching technology, it is difficult to match the very long keywords purchased by the promoters, resulting in the failure to display their advertisements
Since promotion customers do not know how to optimize keywords, in order to increase the amount of display, they can only submit new words continuously, which greatly increases their time and labor costs

Method used

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  • Method and device for displaying promotional search results
  • Method and device for displaying promotional search results
  • Method and device for displaying promotional search results

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Embodiment Construction

[0017] Embodiments of the present invention are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals designate the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary only for explaining the present invention and should not be construed as limiting the present invention. On the contrary, the embodiments of the present invention include all changes, modifications and equivalents coming within the spirit and scope of the appended claims.

[0018] The method and device for displaying promotional search results according to the embodiments of the present invention will be described below with reference to the accompanying drawings.

[0019] figure 1 It is a flowchart of a method for displaying promotional search results according to an embodiment of the present invention, the method includes:

[0020] S101: ...

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Abstract

The invention provides a promotion search result provision method and device and aims to increase utilization rate of promotion search result pages. The method includes: receiving a search word that a user inputs; optimizing keywords that a client submits to obtain a key part of the keywords; matching the key part of the keywords with the search word; when the key part of the keywords matches with the search word, displaying promotion search results corresponding to the keywords. The method and the device have the advantages that utilization rate of the promotion search result pages is increased and more information is provided through the promotion search result pages.

Description

technical field [0001] The present invention relates to the field of search technology, in particular to a display method and device for promoting search results. Background technique [0002] The current mainstream technology for promotional search engines is keyword phrase matching technology, which is mainly based on whether the search term matches the keyword literally or synonymously, that is, the search term literally contains the keyword or a synonym of the keyword. However, using this phrase matching technology, it is difficult to match the very long keywords purchased by the promoters, resulting in the failure to display their advertisements. Since promotion customers do not know how to optimize keywords, in order to increase the amount of display, they can only submit new words continuously, which greatly increases their time and labor costs. Contents of the invention [0003] The present invention aims to solve one of the technical problems in the related art a...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F17/30
CPCG06F16/951
Inventor 陈志杰江琳韩帅刘晓春何仁清李小松郭伟罗斌
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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