Advertising information push method and user equipment

A technology for advertising information and user equipment, applied in the multimedia field, can solve the problem of poor advertising push method and other problems, and achieve the effect of good advertising delivery effect.

Active Publication Date: 2017-10-17
HUAWEI TECH CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Embodiments of the present invention provide an advertisement information push method and user equipment to solve the problem that the advertisement push method in the prior art is not effective

Method used

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  • Advertising information push method and user equipment
  • Advertising information push method and user equipment
  • Advertising information push method and user equipment

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Embodiment Construction

[0037] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments It is a part of embodiments of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0038] figure 1 It is a flow chart of Embodiment 1 of the advertising information pushing method of the present invention, image 3 A schematic diagram of the effect displayed when displaying advertisement information for the blurred circle in the advertisement information push method of the present invention, as shown in figure 1 As shown, the ...

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Abstract

An embodiment of the invention provides an advertisement information pushing method and user equipment. The advertisement information pushing method comprises the following steps: in the process of video file playing, when the playing process reaches a preset advertisement information pushing time, displaying advertisement information corresponding to the advertisement information pushing time at a preset position in a playing widow of video files; and if receiving a trigger instruction of a user clicking the advertisement information within a preset time interval, switching the video file playing widow to be an advertisement information pushing window for the user to browse the advertisement information. The advertisement information pushing method in the embodiment of the invention can achieve a better advertisement putting effect.

Description

technical field [0001] The embodiments of the present invention relate to multimedia technology, and in particular to a method for pushing advertisement information and user equipment. Background technique [0002] Advertisement is an indispensable medium for obtaining information in people's life. With the rapid development of media technology, the combination of advertising and media technology has become an important scientific and technological research project. Nowadays, digital media technology has been widely used, and the application of advertising in digital media has also developed rapidly. [0003] Usually, the main forms of advertisements include graphic graphics, animation, text, sound, etc., and the dissemination of advertisements can be through digital media such as print advertisements, radio advertisements, and video images. In the existing process of using video playback to push advertisements, an advertisement picture window is usually set under the video...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/472H04N21/458H04N21/2668
Inventor 西蒙·埃克斯特兰德王越
Owner HUAWEI TECH CO LTD
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