Advertising information push method and user equipment

A technology for advertising information and user equipment, applied in the multimedia field, can solve the problem of poor advertising push method and other problems, and achieve the effect of good advertising delivery effect.
CN104023271BActive Publication Date: 2017-10-17HUAWEI TECH CO LTD +1
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Patents(China)
Current Assignee / Owner
HUAWEI TECH CO LTD
Publication Date
2017-10-17

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Abstract

An embodiment of the invention provides an advertisement information pushing method and user equipment. The advertisement information pushing method comprises the following steps: in the process of video file playing, when the playing process reaches a preset advertisement information pushing time, displaying advertisement information corresponding to the advertisement information pushing time at a preset position in a playing widow of video files; and if receiving a trigger instruction of a user clicking the advertisement information within a preset time interval, switching the video file playing widow to be an advertisement information pushing window for the user to browse the advertisement information. The advertisement information pushing method in the embodiment of the invention can achieve a better advertisement putting effect.
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Description

technical field

[0001] The embodiments of the present invention relate to multimedia technology, and in particular to a method for pushing advertisement information and user equipment. Background technique

[0002] Advertisement is an indispensable medium for obtaining information in people's life. With the rapid development of media technology, the combination of advertising and media technology has become an important scientific and technological research project. Nowadays, digital media technology has been widely used, and the application of advertising in digital media has also developed rapidly.

[0003] Usually, the main forms of advertisements include graphic graphics, animation, text, sound, etc., and the dissemination of advertisements can be through digital media such as print advertisements, radio advertisements, and video images. In the existing process of using video playback to push advertisements, an advertisement picture window is usually set under the video...

Claims

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