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Message push method and apparatus

A message push and message technology, applied in the Internet field, can solve problems such as lack of pertinence, occupying user terminal storage resources, and user distress, and achieve the effect of improving pertinence, reducing proportion, and avoiding excessive interruptions

Inactive Publication Date: 2015-10-07
TENCENT TECH (SHENZHEN) CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] Related technologies push messages to all users uniformly, and some of the messages pushed are not of interest to users, and these messages that users are not interested in are spam messages to users, because spam messages not only bring troubles to users , and will occupy the storage resources of the user terminal, therefore, related technologies lack pertinence when pushing messages

Method used

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  • Message push method and apparatus
  • Message push method and apparatus
  • Message push method and apparatus

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Embodiment Construction

[0039] In order to make the object, technical solution and advantages of the present invention clearer, the implementation manner of the present invention will be further described in detail below in conjunction with the accompanying drawings.

[0040] Please refer to figure 1 , which shows the architecture diagram of the message push system provided by the embodiment of the present invention. see figure 1 , the message push system consists of a data warehouse layer, a data strategy layer, and a reach delivery layer.

[0041] Wherein, the data warehouse layer stores user data of registered users in this embodiment, and the user data includes user attribute information and behavior information. User attribute information includes age, gender, date of birth, registration date, place of affiliation, mobile phone number, email address, etc., and user behavior information such as web pages browsed, number of days logged in, follow information, etc.

[0042] The data strategy lay...

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Abstract

The invention discloses a message push method and apparatus, and belongs to the technical field of Internet. The method comprises the following steps: obtaining user data of registered users, wherein the user data comprises at least one from user attribute information and user behavior information; according to at least one from target user screening conditions and the user data, determining target users from the registered users, wherein the target user screening conditions are determined according to messages to be pushed; and pushing the messages to the target users. According to the invention, the user data of the registered users are obtained, according to at least one from the target user screening conditions and the user data, the target users are determined from the registered users, and the messages are pushed to the target users accordingly, such that the messages can be selectively pushed, the probability that the users receive the messages which they are not interested in is reduced, excessive interference to the users is avoided, and the message push relevance is improved.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to a message pushing method and device. Background technique [0002] In modern life, the Internet is inseparable from people's lives. Through the Internet, users can obtain a new album released by a singer they follow, a new game released by a game company, the latest version of an application, etc. In order to enable the user to obtain the latest news of the concerned content in a timely manner, when the content concerned by the user is updated, it is necessary to push a message to the user in a timely manner. [0003] At present, when pushing messages to users, the method of full-volume push is mainly adopted. Full-volume push refers to generating a notification message according to the relevant content of the updated product after detecting that the product on the Internet has been updated, and sending the notification message to all users. . [0004] In the process of r...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L12/58H04L29/08
Inventor 傅鸿城梁柱周国金
Owner TENCENT TECH (SHENZHEN) CO LTD
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