Method and device for determining personalized label of user, and method and device for pushing information

A technology for pushing information and users, applied in the Internet field, can solve problems such as large network traffic, network dependence, and low timeliness requirements, and achieve the effect of reducing network traffic and balancing workload

Inactive Publication Date: 2016-11-23
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The disadvantage of this scheme is that it can only meet the situation where the timeliness requirements are not high
If the timeliness is very high, the validity period of the personalized label will be set very short, and it is still necessary to frequently request the personalized label from the server, and there are still the above-mentioned excessive network traffic, excessive processing burden on the server, over-reliance on the network, and transmission to the server User's current legal risk issues

Method used

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  • Method and device for determining personalized label of user, and method and device for pushing information
  • Method and device for determining personalized label of user, and method and device for pushing information
  • Method and device for determining personalized label of user, and method and device for pushing information

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[0100] An implementation of the integration is: when the local processing result and the server processing result contain only one determined personalized label in total, the personalized label is considered to be the obtained personalized label; when the local processing result and the server processing result contain a total of When there are multiple determined personalized labels, or consider that multiple determined personalized labels are all obtained personalized labels, or compare multiple determined personalized labels to find the optimal one (by the above-mentioned local processing The result shows that "the user's current location may be 'home'', while the server processing result shows that "the user's current location may be 'Maliandao business district'" as an example, in step 1083, the server sends the "The place where the user is currently located may be 'Maliandao business district'" and at the same time, the distance between (x, y) and (x5, y5) is also sent, a...

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Abstract

The invention provides a method and a device for determining personalized labels of users, and a method and a device for pushing information. The method for determining personalized labels of users comprises: obtaining current state data of a user; obtaining corresponding relations of the state data and the personalized label from local cache; based on the current state data of the user and the corresponding relations, determining the personalized label of the user. The methods and the devices improve timeliness of determination of personalized labels of users.

Description

technical field [0001] The invention relates to the Internet field, in particular to a method and device for determining a user's personalized label and pushing information. Background technique [0002] In the applications derived from the Internet, many services are implemented based on the user's personalized tags. Personalized tags refer to the attribute characteristics related to the user, including the user's current location, category preference, user's current busyness, mood, etc. For example, some applications may recommend information that the user may be interested in based on the current location of the user (for example, the user has come to a tourist attraction, and the application may recommend the introduction of the tourist attraction to the user, etc.). For another example, some applications may regularly recommend some information of this category to the user according to the category preference of the user (for example, if the user likes to search for mi...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30H04L29/08
CPCG06F16/955H04L67/55
Inventor 李经纬孙兵王树彬
Owner ALIBABA GRP HLDG LTD
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