Target user concentration obtaining method and apparatus

A target user and acquisition method technology, applied in the field of target user concentration acquisition, can solve the problem of low accuracy of target user concentration

Active Publication Date: 2016-11-30
BEIJING XUEZHITU NETWORK TECH
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0005] Aiming at the problem that the accuracy of the target user concentration obtained by the existing method for obtaining the target user concentration is not high, the present invention provides a method and device for obtaining the target user concentration

Method used

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  • Target user concentration obtaining method and apparatus
  • Target user concentration obtaining method and apparatus
  • Target user concentration obtaining method and apparatus

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Embodiment Construction

[0059] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention more clear, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention.

[0060] figure 1 A schematic flowchart of a method for obtaining target user concentration provided in Embodiment 1 of the present invention, as shown in figure 1As described, the method for obtaining the target user concentration provided in this embodiment includes the following steps:

[0061] Step 101: Obtain a webpage browsing operation of a user, and generate user information corresponding to the user according to the webpage browsing operation.

[0062] Specifically, the user's webpage browsing operation is acquired, and user information corresponding to the user is generated according to the acquired webpage browsing operation. Wherein, the acquisitio...

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Abstract

The invention provides a target user concentration obtaining method and apparatus. The method includes acquiring the webpage browsing operation of a user and generating the user information corresponding to the user based on the webpage browsing operation; screening the user information of the user to determine a first user meeting the preset condition; sending the investigation request to the first user and receiving the investigation feedback information sent by the first user; and fusing the investigation feedback information and the user information of the first user to obtain a data sample database, analyzing and processing the data sample database based on the preset rule to obtain the concentration of a target user, and thereby obtaining the accurate concentration of the target user by optimizing the source of the data in the data sample database, and providing better basis and support for the evaluation of the information pushing effect.

Description

technical field [0001] The invention relates to the field of data analysis, in particular to a method and device for acquiring target user concentration. Background technique [0002] In the field of information push technology, the concentration of target users is an important indicator for analyzing the effect of information push. It calculates the percentage of target users who meet specific conditions in all users, and obtains information such as the composition of user groups and user status, so as to evaluate the effect of information push. The affected population is evaluated. [0003] In the existing method for obtaining the target user concentration, user data is obtained in the form of questionnaire survey and these user data are used as samples to calculate the target user concentration. [0004] The accuracy of the target user concentration obtained by the existing method for obtaining the target user concentration is not high. Contents of the invention [00...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
Inventor 陈琛
Owner BEIJING XUEZHITU NETWORK TECH
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