Content item pushing method, device and system

A content item and push device technology, applied in the multimedia field, can solve the problems of inaccurate push of content items, user dislike, etc.

Active Publication Date: 2017-05-31
BEIJING XIAOMI MOBILE SOFTWARE CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] In order to solve the problem that content item push is not accurate enough and easily arouses users’ disgust, the embodiments of the present disclosure provide a content item push method, device and system

Method used

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  • Content item pushing method, device and system
  • Content item pushing method, device and system
  • Content item pushing method, device and system

Examples

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Embodiment Construction

[0117] Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numerals in different drawings refer to the same or similar elements unless otherwise indicated. The implementations described in the following exemplary examples do not represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatuses and methods consistent with aspects of the present disclosure as recited in the appended claims.

[0118] figure 1 It is a schematic structural diagram of an implementation environment involved in various embodiments of the present disclosure. The implementation environment may include: a server 120 and a terminal 140 . The terminal 140 may be connected to the server 120 through a wired network or a wireless network. Among them, the wired network is such as Universal Serial Bus (...

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Abstract

The invention relates to a content item pushing method, device and system and belongs to the technical field of multimedia. The method comprises the steps: acquiring a to-be-displayed or displaying media file of a current terminal; carrying out key information identification on relevant information of images in the media file so as to obtain object key information, wherein the key information is used for indicating at least one of scenes, objects and characters; acquiring object content items according to the object key information; pushing the object content items to the terminal during the media file displaying of the terminal. According to the method, the device and the system, the problem that the dislike of users is easily caused due to the fact that the pushing of the content items is not accurate enough is solved, the effect of accurately pushing the content items according to likes of the users is achieved, and the content items can be displayed in a manner of being combined with the media file, so that the displaying can be more vivid. The method, the device and the system are applied to the pushing of the content items.

Description

technical field [0001] The present disclosure relates to the field of multimedia technologies, and in particular to a method, device and system for pushing content items. Background technique [0002] With the development of Internet technology, more and more merchants choose to place content items, such as advertisements, through the Internet. With the popularity of terminals, servers can push advertisements to terminals through the Internet, so that the terminals can display the advertisements. [0003] In related technologies, the IOS (an operating system) of an application program or a terminal usually obtains the age and gender of the terminal user, and pushes advertisements according to the user's age and gender, so as to push advertisements to appropriate groups of people. The purpose is to improve the directivity of advertising push. [0004] During the process of realizing the present disclosure, the inventors found that the related technologies have at least the f...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/2668H04N21/234H04N21/442H04N21/25H04N21/262
CPCH04N21/23418H04N21/251H04N21/26258H04N21/2668H04N21/44218
Inventor 陈志军
Owner BEIJING XIAOMI MOBILE SOFTWARE CO LTD
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