Method and device for pushing advertisement

A technology of advertising push and equipment, applied in the Internet field, can solve problems such as inability to push user advertisements, and achieve the effect of improving the effect

Inactive Publication Date: 2017-12-01
SHANGHAI HUILIU CLOUD COMPUTING TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, for users who have not added friends or users who have not followed the public platform, merchants cannot push advertisements to these users

Method used

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  • Method and device for pushing advertisement
  • Method and device for pushing advertisement
  • Method and device for pushing advertisement

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Experimental program
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Embodiment Construction

[0050] In order to make the purposes, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below in conjunction with the drawings in the embodiments of the present application. Obviously, the described embodiments It is a part of the embodiments of this application, not all of them. Based on the embodiments in this application, all other embodiments obtained by those skilled in the art without making creative efforts belong to the scope of protection of this application. The following content is a detailed description of specific implementation methods, structures, features and functions according to the present application in conjunction with the accompanying drawings and preferred embodiments.

[0051] The terms "first", "second", "third" and "fourth", etc. (if any) in the description and claims of this application and the drawings...

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Abstract

The application provides a method and device for pushing an advertisement. A first device broadcasts an advertisement push request message carrying an advertisement identifier and an advertisement type by means of short-range wireless communication; after a second device determines to receive the advertisement with the advertisement type, a receiving response message carrying the advertisement identifier is sent to the first device; and then the first device sends an advertisement corresponding to the advertisement identifier to the second device. During the process, the first device broadcasts the advertisement push request message to the second device by means of short-range wireless communication and thus the advertisement is pushed to the second device not being added as a friend, so that an objective of improving an advertisement pushing effect is achieved.

Description

1. Technical field [0001] The embodiments of the present application relate to the technical field of the Internet, and in particular to an advertisement pushing method and device. Background technique [0002] Advertising push is a means for merchants to use the Internet to increase their influence. In the traditional advertising push process, merchants edit product pictures, merchant phone numbers, merchant addresses, merchant URLs and other information into advertisements through merchant clients, and send the edited advertisements to the server, and finally the server sends massive advertisements to TVs and computers. Wait for the user client to push. [0003] With the rapid development of Internet technology, the channels for people to communicate and share information with each other have become faster and more colorful. Various online social applications such as blogs, instant messaging, or Internet games have become the main media for people to socialize, and socia...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0241G06Q30/0251G06Q30/0267
Inventor 孔尧
Owner SHANGHAI HUILIU CLOUD COMPUTING TECH CO LTD
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