Value positioning method, device and system based on sales margin displacement efficiency

Abstract

The invention provides a value positioning method, device and system based on sales margin displacement efficiency. The value positioning method, device and system can carry out classification on goods based on price elasticity of the goods and sales margin displacement efficiency to realize scientific value positioning of the goods. The method comprises the following steps: obtaining historical transaction data of the goods; carrying out demand function fitting according to the historical transaction data of the goods, and calculating price elasticity of the goods; according to the price elasticity of the goods, calculating the sales margin displacement efficiency of the goods, wherein the sales margin displacement efficiency is corresponding margin change rate when GMV changes by 1% under the current price of the goods; and carrying out value positioning on the goods according to the sales margin displacement efficiency.

Description

technical field [0001] The present invention relates to the field of computer technology and software, in particular to a method, device and system for value positioning based on sales gross profit replacement efficiency. Background technique [0002] Compared with traditional industries, e-commerce has higher price transparency, which is both an advantage and a challenge for e-commerce operators. Due to the need to consolidate market competitiveness and increase profit levels, it is particularly important to carry out scientific value positioning for commodities. In the era of e-commerce with rich categories and a large number of products, it is difficult to digitize and refine products manually. How to carry out scientific value positioning for commodities, so as to achieve the most gross profit growth with the least sales loss, or the most sales growth with the least gross profit loss, is the daily difficulty of e-commerce operators. [0003] The implementation of scien...

AI Technical Summary

Problems solved by technology

In view of the fact that the value of a product can be reflected in many aspects, it is not sufficient to classify the importance of a product only through single-dimensional sales or clicks;

[0020] 2. The attention or demand of certain commodities may not be large, but there may be great GMV (that is, total turnover) potential and gross profit potential

The existing technology does not have multi-dimensional mathematical calculations for historical data, nor does it realize the analysis of graphics for complex mathematical calculation results, and cannot intuitively discover the laws of data and graphics, thus ignoring the sales potential of the product itself

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