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Interactive video playing method and system

A video playback and interactive technology, applied in the field of human-computer interaction, can solve problems that affect user experience, consume extra time for users, and have no interaction between advertisements and video content, and achieve the effect of quick purchase

Active Publication Date: 2018-11-06
传播大脑科技(浙江)股份有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

If the user is interested in purchasing a specific item in the video while watching movies, TV series, live broadcasts, variety shows, etc., he must first search to determine the name and model of the item, which will take extra time for the user. cause the user to potentially abort the purchase
At present, most videos can only allow users to directly enter the purchase link from the video through pre-advertising or pause the insertion of advertisements. Such advertisements have no interaction with the video content, which affects the user experience and also makes the purchase conversion rate less than ideal

Method used

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  • Interactive video playing method and system
  • Interactive video playing method and system

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Embodiment Construction

[0018] Those skilled in the art will understand that although the terms first, second, etc. may be used herein to describe various elements, these elements should not be limited by these terms. These terms are only used to distinguish various elements from one another.

[0019] figure 1 An interactive video playing system 100 according to an embodiment of the present disclosure is shown. The system 100 includes a remote server 104 and a user terminal that communicates with the remote server 104 through various networks such as the Internet or the mobile Internet. The user terminal includes a processor 101 , an input device 102 and a display 103 . The processor 101 may be any general-purpose or special-purpose central processing unit or controller or the like. The input device 102 may be a mouse, or may be integrated with the display 103 to form a touch screen. The user can watch the video file through the user terminal, and the video file can be stored locally, or stored o...

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Abstract

The invention discloses an interactive video playing method and system. The method comprises the following steps: defining an interactive region and a square judgment region surrounding the interactive region in a reference frame of a video, then moving the square judgment region according to a movement vector of a macro block in the square judgment region, displaying the most similar static pictures and related uniform resource locator information when a user selects an action in the square judgment region, sending feedback information when the user selects an action beyond the square judgment region, and only when a distance between an occurrence position and an edge pixel of the square judgment region is less than a determined offset, correcting the movement of the square judgment region according to the feedback information. According to the interactive video playing method, an audience can directly interact with objects displayed in the video when watching video contents such as afilm, a live broadcast and a variety show.

Description

technical field [0001] The present disclosure relates to the field of human-computer interaction, and more specifically, relates to an interactive video playing method and system for shopping. Background technique [0002] At present, online shopping through the Internet, especially the mobile Internet, is already a very common phenomenon. In online shopping, commodities are generally advertised on special shopping websites through advertisements combining pictures and text, and users need to use keywords, etc. on the shopping website. Search online to find items of interest. If the user is interested in purchasing a specific item in the video while watching movies, TV series, live broadcasts, variety shows, etc., he must first search to determine the name and model of the item, which will take extra time for the user. Cause the user to potentially abort the purchase. At present, most videos can only allow users to directly enter the purchase link from the video through pr...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/442H04N21/4725H04N21/431H04N21/478
CPCH04N21/4314H04N21/44222H04N21/4725H04N21/47815
Inventor 杨建军
Owner 传播大脑科技(浙江)股份有限公司
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