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Advertisement request method and device and mobile terminal

A technology of advertising and request volume, applied in the Internet field, can solve problems such as wasting traffic, inaccurate number of advertising requests, increasing pressure on advertising servers, etc., to achieve the effect of avoiding waste and ensuring loading speed

Pending Publication Date: 2019-06-21
BEIJING QIHOO TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Aiming at the shortcomings of the prior art, the present invention provides an advertisement request method, device and mobile terminal, which can reasonably determine the amount of advertisement requests, and solve the problem of increasing the number of advertisement servers due to the inaccurate number of advertisement requests set by the application client in the prior art Problems with stress and wasted traffic

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  • Advertisement request method and device and mobile terminal
  • Advertisement request method and device and mobile terminal
  • Advertisement request method and device and mobile terminal

Examples

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Embodiment Construction

[0070] Embodiments of the present invention are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals designate the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary only for explaining the present invention and should not be construed as limiting the present invention.

[0071] Those skilled in the art will understand that unless otherwise stated, the singular forms "a", "an", "said" and "the" used herein may also include plural forms. It should be further understood that the word "comprising" used in the description of the present invention refers to the presence of said features, integers, steps, operations, elements and / or components, but does not exclude the presence or addition of one or more other features, Integers, steps, operations, elements, components, and / or groups thereof. It will be unders...

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Abstract

The invention provides an advertisement request method, which comprises the following steps of: 1, determining an advertisement request quantity, and sending an advertisement acquisition request comprising the advertisement request quantity to an advertisement server; 2, receiving advertisement data information returned by the advertisement server, and determining an advertisement return amount; 3, judging whether a stop request condition is met or not; and if not, repeatedly executing the steps 1 to 3 until the stop request condition is met. Meanwhile, the invention also provides an advertisement request device and a mobile terminal. According to the scheme provided by the invention, the advertisement request quantity can be reasonably determined, the problems that the pressure of the advertisement server is increased and the flow is wasted due to inaccurate advertisement request quantity setting of the application client are solved, and meanwhile, advertisements are repeatedly requested from the advertisement server when request stopping conditions are not met, so that the advertisement requirements of the application client are more fully met.

Description

technical field [0001] The present invention relates to the technical field of the Internet, in particular, the present invention relates to an advertisement request method, device and mobile terminal. Background technique [0002] At present, there is a common phenomenon of "wasting" advertisements caused by too many advertisement requests sent by the application side to the server. At the same time, many of the current advertisements are real-time bidding advertisements. If the advertisements are wasted due to too many advertisement requests, the placement strategy and bidding of the advertisement delivery system will be greatly affected. On the other hand, too many ad requests will also have a great impact on the ad display rate: because the ad display rate=show count / request count, where showcount is the number of ad displays and request count is the number of ad requests. Since the number of ad slots set in the application is usually fixed, the only factor that affects...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
Inventor 王飞张晓龙
Owner BEIJING QIHOO TECH CO LTD
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