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Information pushing device and method, electronic device and computer readable storage medium

An information push and device technology, applied in the field of data analysis, can solve problems such as low accuracy, and achieve the effect of improving accuracy and application accuracy

Active Publication Date: 2019-08-02
MIAOZHEN INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The collection method of audience attributes and characteristic information corresponding to advertisement exposure in smart TV devices is generally to pre-select some smart TV devices, and according to the audience groups corresponding to the selected part of smart TV devices, push it to all statistics according to a certain proportion. Smart TV devices, so as to obtain the audience groups corresponding to all smart TV devices. However, in order to reduce costs, generally only a small number of smart TV devices are selected, and the accuracy of the audience attribute feature information of smart TV devices obtained during push and calculation relatively low

Method used

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  • Information pushing device and method, electronic device and computer readable storage medium
  • Information pushing device and method, electronic device and computer readable storage medium
  • Information pushing device and method, electronic device and computer readable storage medium

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Embodiment Construction

[0045] In order to make the purpose, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below in conjunction with the drawings in the embodiments of the present application. Obviously, the described embodiments are only It is a part of the embodiments of this application, not all of them. The components of the embodiments of the application generally described and illustrated in the figures herein may be arranged and designed in a variety of different configurations. Accordingly, the following detailed description of the embodiments of the application provided in the accompanying drawings is not intended to limit the scope of the claimed application, but merely represents selected embodiments of the application. Based on the embodiments of the present application, all other embodiments obtained by those skilled in the art without...

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Abstract

The invention provides an information pushing device and method, an electronic device and a computer readable storage medium. The method comprises the steps of obtaining an device identifier of an intelligent television device to be identified; generating the device behavior feature information for the to-be-identified smart television device; inputting the device identifier of the intelligent television device to be identified and the device behavior characteristic information into a preset device audience crowd prediction model to obtain the audience crowd attribute characteristic information corresponding to the intelligent television device to be identified; and sending the obtained audience crowd attribute feature information to an information processing end.

Description

technical field [0001] The present application relates to the technical field of data analysis, and in particular, to an information push device, method, electronic equipment, and computer-readable storage medium. Background technique [0002] With the development of information science and technology, smart TVs have been fully popularized. According to relevant data surveys, the number of digital television (Digital Television, DTV) equipment at this stage is about 227 million, and the number of interactive network TV equipment is about 150 million. The number of Internet TV devices is about 149 million, and the investment and budget of advertising resources on smart TV devices are also increasing. When advertising resources are placed, in order to improve the rationality of the allocation of advertising resources, It is particularly important to determine the attribute information of the audience group of the smart TV device. [0003] The collection method of audience att...

Claims

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Application Information

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IPC IPC(8): H04N21/25H04N21/466
CPCH04N21/251H04N21/252H04N21/4668
Inventor 吴济张宇婷
Owner MIAOZHEN INFORMATION TECH CO LTD
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