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Advertisement putting method, system and device based on online education and storage medium

A technology of advertisement placement and advertisement, which is applied in the direction of advertisement, data processing applications, instruments, etc., can solve the problems of unable to provide advertisement information for students in the learning state, low advertisement conversion rate, rigid and rigid advertisement method, etc., so as to improve humanized experience and increase Accuracy and Conversion Effects

Pending Publication Date: 2019-09-24
深圳市企鹅网络科技有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the existing methods of placing educational advertisements are rigid and rigid, unable to provide corresponding advertisement information according to the learning status of students, and the conversion rate of advertisements is very low

Method used

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  • Advertisement putting method, system and device based on online education and storage medium
  • Advertisement putting method, system and device based on online education and storage medium
  • Advertisement putting method, system and device based on online education and storage medium

Examples

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Embodiment Construction

[0052] Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of the example embodiments to those skilled in the art. The same reference numerals denote the same or similar structures in the drawings, and thus their repeated descriptions will be omitted.

[0053] figure 1 It is a flow chart of the advertisement delivery method based on online education of the present invention. Such as figure 1 As shown, the online education-based advertising delivery method of the present invention includes the following steps:

[0054]S110. Divide the recorded video of at least one segment of online education for the first type of users into multiple video segments according to a preset...

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PUM

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Abstract

The invention provides an advertisement putting method, system and device, and a storage medium. The advertisement putting method comprises the steps: segmenting at least one online education recorded video of a first type of users into a plurality of video paragraphs according to a preset duration; adding at least one video tag to the video paragraph according to the content information of the video paragraph; performing expression recognition on the first type of users in each video paragraph, and adding at least one learning state tag; screening the video paragraphs according to preset learning state tags, and generating at least one advertisement keyword according to the video tags of the selected video paragraphs; searching at least one piece of advertisement information from the advertisement pool according to the advertisement keywords, and putting advertisement information for the first type of users. The advertisement putting method can generate the targeted advertisement information according to the content and learning state of each user in the learning line education video, can be accurately suitable for various users of different types, can increase the accuracy and conversion rate of the advertisement information, and can improve the humanized experience.

Description

technical field [0001] The present invention relates to the field of online education, in particular to an online education-based advertising delivery method, system, device and storage medium. Background technique [0002] In today's Internet environment, each system has its own technical strengths and characteristics for advertising. For example, Google's keyword search, advertising in the community environment, and intermittent advertising in audio-visual media are all aimed at users. The background information and operating habits match the appropriate advertisement content. When adding an advertisement, there will also be corresponding tags to match various information of the user. However, the existing methods of placing educational advertisements are rigid and rigid, and cannot provide corresponding advertisement information according to the learning status of students, and the conversion rate of advertisements is very low. [0003] Therefore, the present invention p...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06Q50/20
CPCG06Q30/0256G06Q30/0276G06Q30/0277G06Q50/2053
Inventor 杨正大
Owner 深圳市企鹅网络科技有限公司
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