Method and system for playing online video patch advertisement

A technology for advertising playback and online video, applied in the field of online video, can solve the problem of low effectiveness of advertising playback, achieve the effects of alleviating anxiety, improving user experience, and reducing avoidance

Active Publication Date: 2021-03-23
HEFEI HUIZHONG INTPROP MANAGEMENT
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] Aiming at the deficiencies of the prior art, the present invention provides a method and system for playing online video pre-roll advertisements, which solves the technical problem of low effectiveness of advertisement playback

Method used

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  • Method and system for playing online video patch advertisement
  • Method and system for playing online video patch advertisement
  • Method and system for playing online video patch advertisement

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Embodiment Construction

[0047] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention are clearly and completely described. Obviously, the described embodiments are part of the embodiments of the present invention, not all of them. example. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0048] The embodiment of the present application solves the technical problem of low effectiveness of advertisement playback by providing a method and system for playing online video patch advertisements, and implements the advertisement source with the highest matching degree for real-time video source inserts, and at the same time uses barrage during the advertisement source period Adding comment text related to the product in th...

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Abstract

The invention provides a network video patch advertisement playing method and system, and relates to the technical field of network videos. According to the method, the advertisement source with the highest matching degree is inserted for the real-time video source by classifying the advertisement source and the real-time video source, the inherent advertisement in the original broadcast media is replaced, the condition of unreasonable advertisement pushing in the traditional broadcast media is changed, and then the user experience is improved. Meanwhile, the comment text related to the commodity is added in the advertisement source time period in a bullet screen mode, the interest of the user is aroused to a great extent, the frizzy emotion generated when the user watches the advertisement is effectively relieved, the watching experience of the user is improved, the avoidance degree of the user on the advertisement is reduced, and the effectiveness of advertisement playing is improved.

Description

technical field [0001] The invention relates to the technical field of network video, in particular to a method and system for playing network video patch advertisements. Background technique [0002] With the development of mobile technology and portable devices, network video has become an ideal way to meet personal information and entertainment needs. In current video websites, in order to increase the income of the website, an advertisement video of a specific manufacturer is usually inserted before the start of the target video or while it is being played. [0003] Existing video sites generally force users to watch the video pre-roll ads, unless users pay to become members of the video site, and can directly enter the feature film by purchasing the skip-advertisement service. [0004] However, in this way, the user passively watches the advertisement, and as the duration of the advertisement source becomes longer and longer, the user experience becomes worse and worse...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/2668H04N21/234H04N21/81H04N21/466H04N21/475
CPCH04N21/23424H04N21/2668H04N21/4665H04N21/4756H04N21/812H04N21/8133
Inventor 孙春华温琴田志强刘业政魏璘琳钱洋应蓉蓉
Owner HEFEI HUIZHONG INTPROP MANAGEMENT
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