Information recommendation method and device based on user investment and financing preferences

A recommendation method and technology of a recommendation device, applied in the field of financial information, can solve the problem of not combining customer investment and financial management, and achieve the effects of high recommendation accuracy, improved accuracy, and low implementation cost
CN111159341AActive Publication Date: 2020-05-15CHINA CONSTRUCTION BANK
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
CHINA CONSTRUCTION BANK
Publication Date
2020-05-15

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Abstract

The invention provides an information recommendation method and device based on user investment and financing preferences. The method comprises the steps of generating investment and financing preference data of a user according to historical investment and financing data and behavior data of the user and current position data; generating an article label according to the investment and financingpreference data by using a domain knowledge graph method and a natural language processing method; generating a matching retrieval rule according to the article label; and recommending information tothe user according to the matching retrieval rule. According to the method, the product relationship knowledge graph is introduced, so that information recommendation can more deeply understand investment and financing related products and related information thereof.
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Description

technical field

[0001] The present invention relates to the technical field of financial information, in particular to an information recommendation method and device based on user investment and financial management preferences. Background technique

[0002] With the development of the times, customers' demand for investment and financial management is increasing day by day, and customers' professional needs are becoming stronger and stronger. Entering the era of smart finance, value-added services such as information services are becoming more and more important in terms of customer education and maintaining customer stickiness. The information explosion in the Internet age, on the one hand, there are various types of information and a huge amount; on the other hand, customers’ time is fragmented, and it is impossible to quickly retrieve the information they are interested in from a large amount of information, especially for the professional investment and financial manag...

Claims

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