Live broadcast interaction method and device, electronic equipment and storage medium

A technology of live broadcast room and live video, applied in the field of Internet live broadcast, can solve the problem of low trial efficiency of consumers, and achieve the effect of improving trial efficiency, saving time and promoting communication.

Pending Publication Date: 2020-07-10
广州方硅信息技术有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, for some items whose trial process is complicated and cumbersome, such as cosmetics, clothing, etc., it needs to be tried continuously, that is, the process of trial and unloading is constantly carried out, resulting in low trial efficiency for consumers

Method used

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  • Live broadcast interaction method and device, electronic equipment and storage medium
  • Live broadcast interaction method and device, electronic equipment and storage medium
  • Live broadcast interaction method and device, electronic equipment and storage medium

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Embodiment Construction

[0029] In order to enable those skilled in the art to better understand the solutions of the present application, the technical solutions in the embodiments of the present application will be described clearly and completely in conjunction with the drawings in the embodiments of the present application.

[0030] Webcasting technology is an Internet technology that broadcasts live video data of an anchor user to multiple audience users for viewing on the server side. At present, there are often cases in which an anchor user advertises during a live broadcast and recommends certain items to viewer users. If the viewer user needs to view or purchase the item, it usually performs operations such as viewing and purchasing according to the purchase method provided by the host user during the live broadcast.

[0031] However, users cannot try the effects of the items when they buy items on the Internet. Although they can be tried offline in physical stores, for items that are more complic...

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PUM

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Abstract

The invention discloses a live broadcast interaction method and device, electronic equipment and a storage medium, and relates to the technical field of Internet live broadcast. The method comprises the steps: displaying a live broadcast interface which comprises the mutual obtaining of a user image when the virtual trial function of a target object of an anchor is triggered when the anchor carries out the trial of the object, wherein the target object is any one of a plurality of trial objects of the anchor; rendering the target object at a corresponding position of the user image to obtain arendered and synthesized trial image; and displaying the trial image on the live broadcast interface. According to the invention, when an anchor performs live broadcast of article trial, audiences can also perform virtual trial of articles, so that the interactivity between the anchor and the audiences is improved, and the residence time of users in a live broadcast room is prolonged.

Description

Technical field [0001] This application relates to the field of Internet live broadcast technology, and more specifically, to a live broadcast interactive method, device, electronic equipment, and storage medium. Background technique [0002] With the continuous improvement of living standards, consumers' ability to purchase goods is also continuously improved. In order to buy suitable and desirable items, consumers usually conduct a trial experience on the item before purchasing the item to observe whether the trial effect of the item meets expectations. However, for some items whose trial process is more complicated and troublesome, such as cosmetics, clothing, etc., need to be tried continuously, that is, the process of trial and unloading is continuously carried out, which leads to low efficiency of consumers' trial. Summary of the invention [0003] The embodiments of the present application propose a live broadcast interactive method, device, electronic equipment, and stora...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/431H04N21/4402H04N21/442H04N21/472H04N21/4788H04N21/2187
CPCH04N21/4312H04N21/4316H04N21/4402H04N21/44222H04N21/47205H04N21/4788H04N21/2187
Inventor 曾衍
Owner 广州方硅信息技术有限公司
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