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Policy determination method and device and computer readable storage medium

A strategy determination and decision matrix technology, applied in the field of financial technology, can solve problems such as poor marketing effect

Pending Publication Date: 2021-04-16
WEBANK (CHINA)
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The main purpose of the present invention is to propose a strategy determination method, device and computer-readable storage medium, aiming to solve the technical problem of poor marketing effect that can be achieved through the existing marketing strategy formulation methods

Method used

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  • Policy determination method and device and computer readable storage medium
  • Policy determination method and device and computer readable storage medium
  • Policy determination method and device and computer readable storage medium

Examples

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Embodiment Construction

[0063]It should be understood that the specific embodiments described herein are merely intended to illustrate the invention and are not intended to limit the invention.

[0064]Such asfigure 1 Distancefigure 1 It is a schematic structural diagram of a hardware operating environment according to an embodiment of the present invention.

[0065]Such asfigure 1 As shown, the policy determination device can include: processor 1001, such as a CPU, a user interface 1003, a network interface 1004, a memory 1005, a communication bus 1002. The communication bus 1002 is used to implement connection communication between these components. User interface 1003 can include a display screen, an input unit such as a keyboard, optionally user interface 1003, can also include a standard wired interface, a wireless interface. Network interface 1004 can include a standard wired interface, a wireless interface, such as a Wi-Fi interface. Memory 1005 can be a high speed RAM memory, or a stable memory (Non-Vola...

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Abstract

The invention relates to the technical field of financial science and technology (Fintech). The invention discloses a strategy determination method and device, and a computer readable storage medium, and the method comprises the steps: firstly building a marketing response prediction model of a target customer group to predict customer behaviors in a scene with one or more marketing modes, and considering the differentiated marketing preference of each user; constructing a decision matrix on the basis of a marketing response prediction result, and then establishing an operational research model by utilizing the decision matrix, so that the established operational research model can be suitable for an application scene in which multiple marketing modes exist at the same time; and finally, obtaining an optimal marketing distribution strategy of the target customer group under one or more different marketing modes through an operation research model, and particularly, quickly giving a targeted optimal marketing means of the target customer group through a mathematical means under the condition that a plurality of marketing mode scenes exist at the same time. And the customer obtaining rate can be further improved or the marketing cost can be further reduced.

Description

Technical field[0001]The present invention relates to the field of financial technology, in particular, to a policy determination method, a device, and a computer readable storage medium.Background technique[0002]With the development of computer technology, more and more technologies (big data, distributed, block chains, artificial intelligence, etc.) are applied in the financial field, and traditional financial industries are gradually transforming Fintech, but due to finance. The safety, real-time requirements of the industry, also put forward higher requirements for technology. At present, the market is usually used to use a variety of marketing methods to stimulate users to use the product. Among them, the product personnel will design a variety of offers for marketing, and the marketing passengers are tested by various OFFERs, and the cost is low, the rate of marketing OFFER is a routine marketing strategy. This marketing strategy does not consider the preference of each user, ...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06N20/00
Inventor 要卓陈婷吴三平庄伟亮
Owner WEBANK (CHINA)
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