The invention relates to the technical field of
bank customer marketing scenes, in particular to an intelligent marketing decision-making
system based on dynamic customer grouping. Comprising a
data acquisition and preprocessing module, a dynamic customer grouping module, a multi-channel marketing
collaboration module, a marketing effect evaluation and optimization module, a
data security and
privacy protection module and a customer feedback and complaint
processing module. According to the intelligent marketing decision-making
system based on dynamic customer grouping, the real-
time data acquisition and preprocessing module is adopted, customer behavior data are captured in real time through a
stream processing engine, real-time cleaning and
standardization processing are carried out, meanwhile, the dynamic customer grouping module carries out dynamic grouping according to the customer real-time behavior data by using a deep clustering
algorithm, and the dynamic customer grouping efficiency is improved. A traditional static grouping rule is replaced, the data timeliness is improved, marketing decisions can be based on latest customer behavior data, and market changes and customer demands can be captured in time.