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Channel adjustment method and device based on resource continuous input rate prediction model

A technology of estimation model and adjustment method, applied in business, instrument, data processing applications, etc., can solve the problems of long trial period and waste of customer acquisition cost.

Pending Publication Date: 2021-05-18
北京奇保信安科技有限公司
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  • Abstract
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  • Claims
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Problems solved by technology

[0004] The present invention aims to solve the technical problem that the cost of customer acquisition is wasted due to the relatively long trial period of the acquisition channel.

Method used

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  • Channel adjustment method and device based on resource continuous input rate prediction model
  • Channel adjustment method and device based on resource continuous input rate prediction model
  • Channel adjustment method and device based on resource continuous input rate prediction model

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Embodiment Construction

[0065] Exemplary embodiments of the present invention will now be described more fully with reference to the accompanying drawings, and although the exemplary embodiments may be embodied in many specific forms, these should not be construed as limited to the embodiments set forth herein. On the contrary, these exemplary embodiments are provided in order to make the content of the present invention more complete and more convenient to fully convey the inventive concept to those skilled in the art.

[0066] On the premise of complying with the technical concept of the present invention, the structure, performance, effect or other features described in a specific embodiment can be combined in any suitable way into one or more other embodiments.

[0067] During the introduction of specific embodiments, detailed descriptions of structures, performances, effects or other features are intended to enable those skilled in the art to fully understand the embodiments. However, it does no...

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Abstract

The invention discloses a channel adjustment method and device based on a resource continuous input rate prediction model. The method comprises the following steps: acquiring historical user information of each link of a resource guarantee product; training a resource continuous input rate estimation model according to the historical user information; obtaining user information of each channel; inputting the user information of each channel into the resource continuous input rate prediction model to predict the resource continuous input probability of each channel user; adjusting a use strategy of the channel according to the resource continuous input probability of each channel user. The invention does not need to perform earlier-stage trial on the channels, can predict the resource continuous input probability of each channel user through collecting the user information of each channel, can adjust the channel use strategy in time, and reduces the customer obtaining cost.

Description

technical field [0001] The present invention relates to the technical field of computer information processing, in particular, to a channel adjustment method, device, electronic equipment and computer-readable medium based on a model for estimating resource connection input rates. Background technique [0002] In order to promote product sales, companies usually acquire users through multiple channels. Different channels have different customer acquisition effects for different products. Therefore, after a period of use (hereinafter referred to as the trial period), the company will adjust the use strategy of the channel according to the actual customer acquisition effect of the channel to increase the customer acquisition rate. Reduce customer acquisition costs. For example, for a channel with a poor customer acquisition effect, reduce the channel's delivery volume or stop using the channel; for a channel with a good customer acquisition effect, increase the channel's deli...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0201G06Q30/0202
Inventor 张中峰王娜丽贺方超赵思炜
Owner 北京奇保信安科技有限公司
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