Marketing data analysis and evaluation system beneficial to enterprise development

Abstract

The invention discloses a marketing data analysis and evaluation system beneficial to enterprise development, and relates to the technical field of marketing. The system comprises a marketing data collection module, a data preprocessing module, a controller and a big data module, the output end of the marketing data collection module is in communication connection with the input end of the data preprocessing module, and the output end of the data preprocessing module is electrically connected with the input end of the controller; the output end of the controller is electrically connected with the input end of a marketing data routine analysis module and the input end of a market risk evaluation module. According to the invention, by setting the big data module, the accuracy of evaluation is improved and the risk coefficient of data evaluation is reduced based on big data. By setting the marketing data routine analysis module, the market risk evaluation module, the first market risk evaluation module, the second market risk evaluation module and the Nth market risk evaluation module, the system can carry out conventional daily analysis work and risk evaluation work, and the comprehensiveness is better.

Description

technical field [0001] The invention belongs to the technical field of marketing, and in particular relates to a marketing data analysis and evaluation system that is beneficial to enterprise development. Background technique [0002] Marketing is also known as marketing, marketing or marketing. The market is the category of commodity economy and a form of economic connection with commodity exchange as the content. For enterprises, the market is the starting point and destination of marketing activities. It is not only a function, but also an activity, process and system that an organization creates, communicates, disseminates and transmits customer value for the benefit of itself and its stakeholders, and brings economic value to customers, customers, partners and the whole society. It refers to the process in which marketers carry out business activities and sales behaviors for the market. In the concept of marketing, it includes a series of core concepts, namely needs, de...

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Problems solved by technology

[0004] The purpose of the present invention is to provide a marketing data analysis and evaluation system that is beneficial to the development of enterprises. By setting a big data module, the accuracy of the evaluation can be improved based on the big data, and the risk coefficient of data evaluation can be reduced. By setting the marketing data routine analysis module, the market The risk assessment module, the first market risk assessment module, the second market risk assessment module and the Nth market risk assessment module enable the system to carry out routine daily analysis work and risk assessment work, which is more comprehensive and solves the problem of The accuracy of the existing marketing data analysis and evaluation system is not ideal, and the data evaluation and prediction are not comprehensive enough

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