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Live broadcast key point processing method and device

A processing method and key point technology, applied in the field of data processing, can solve the problems of poor real-time performance and accuracy, achieve the effect of liberating costs, improving real-time performance and accuracy, and saving labor costs

Pending Publication Date: 2021-12-24
ALIBABA DAMO (HANGZHOU) TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0008] This application provides a live broadcast key point processing system to solve the problems of poor real-time performance and poor accuracy in displaying product selling point information in the prior art

Method used

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  • Live broadcast key point processing method and device
  • Live broadcast key point processing method and device
  • Live broadcast key point processing method and device

Examples

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no. 1 example

[0059] Please refer to figure 2 , which is a schematic flowchart of an embodiment of the live stream processing method of the present application. The live stream processing method provided in this embodiment may include the following steps:

[0060] Step S201: Obtain the original live stream.

[0061] The original live stream refers to the unprocessed raw live data of the live screen content collected during the live broadcast. The original live stream includes voice live stream and video live stream. The live voice stream includes live voice data, and the live video stream includes live image data.

[0062] In an example, the execution subject of the method is a server, such as a server or a service platform. The original live stream can be obtained from the user's recording device or a dedicated live broadcast device. The camera and microphone of the recording device or the special equipment for live broadcast collect the original live data stream, and then send it to...

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Abstract

The invention discloses a live broadcast stream processing method and device. The method comprises the following steps: pre-configuring live broadcast key point information before broadcasting, processing an original live broadcast stream in a live broadcast process to judge the key point information, calling a corresponding key point display material according to the key point information, adding the key point display material into the original live broadcast stream to generate a live broadcast stream, and outputting the live broadcast stream with the key point display material. By adopting the processing mode, the live broadcast stream with the key point display material is automatically output according to the original live broadcast stream, so that the audience can more easily remember the key point information displayed in the material mode. Therefore, the real-time performance and the accuracy of key point information display in the live broadcast process and the watching experience of audiences can be effectively improved, so that the interaction effect of live broadcast is improved. In addition, the memory cost of the anchor is liberated, and the labor cost is saved.

Description

technical field [0001] The present application relates to the technical field of data processing, and in particular to a method and device for processing key points of a live broadcast. Background technique [0002] In the process of selling products live, each product may have specific selling point information, such as "buy one get one free", "buy 100 get 50 off", etc.; 20% off" etc. In order to improve the effect of the live broadcast, it is usually necessary to display the selling point information of the live broadcast product in real time according to the current dialogue during the live broadcast. [0003] At present, the following three methods are mainly used to display the selling point information of live broadcast products to consumers and users: [0004] 1) The anchor keeps these selling point information in mind during the live broadcast, or the field control personnel at the live broadcast site reminds the anchor to say these selling point information from t...

Claims

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Application Information

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IPC IPC(8): H04N21/2187H04N21/234H04N21/236H04N21/431
CPCH04N21/2187H04N21/23424H04N21/236H04N21/4312
Inventor 卓恒锋
Owner ALIBABA DAMO (HANGZHOU) TECH CO LTD
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