Packaging and display device

Abstract

A package for holding and displaying items fo retail sale, comprises a central panel to which items may be affixed, left and right side panels extending from the central panel, a top panel extending from the central panel, and a bottom panel extending from the central panel. Each of the left, right, top and bottom panels are foldable over the central panel to surround an item, wherein one or more of the left, right, top and bottom panels are shaped or ornamented to present a decorative design.

Description

FIELD OF THE INVENTION [0001] The present invention relates to the field of packaging. In particular, the present invention relates to a novel package that is constructed in such a manner that in an unfolded, or open condition, it is an attractive or novelty display, and in a folded condition, it is a secure package. BACKGROUND OF THE INVENTION [0002] The present invention is, in its most basic form, a foldable envelope with very little depth. An insert may be combined with the foldable envelope to provide a package with sufficient depth for packaging a jewellery item such as a pair of ear rings, or a locket and chain. [0003] Envelopes for holding small items such as jewellery are well known in the art. Typically, the envelope will comprise a foldable blank having a central panel that is the back of the envelope. A front panel depends from the lower edge of the central panel, to be folded up onto it. Side panels depend from the side edges of the central panel, for adhesive or mechan...

AI Technical Summary

Benefits of technology

[0008] The object of the present invention is to provide a package fabricated from a foldable blank that, in an open position presents an attractive display to catch the eye of the consumer.

[0009] The package of the present invention is composed of panels that fold together in a manner similar to that know in the prior art to provide a secure container, but which present an attractive appearance in an unfolded condition. In this way, a product, such as a pair of ear rings can be displayed in its packaging, and when it is sold, the retailer need only fold the packaging inwardly to create a container. Currently, products like ear rings or jewellery are displayed on cards or holders that have to be transferred to boxes when sold. Furthermore, since the cards on which jewellery items are currently displayed are usually quite small, they tend to be easy to steal, resulting in loss to the retailer. By using the present invention, which displays the same product in a large, unfolded container that doubles as an attractive display, the retailer will also be discouraging theft, since the large unfolded container will be more difficult to steal than a small card with a pair of ear rings on it.

Problems solved by technology

Furthermore, since the cards on which jewellery items are currently displayed are usually quite small, they tend to be easy to steal, resulting in loss to the retailer.

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