Universal display media exposure measurement

a technology of display media and exposure measurement, applied in the field of universal display media exposure measurement, can solve the problems of inability to accurately measure the exposure of billboards displayed in indoor settings, the proposed system cannot be used accurately, and the gps-based system tracks only vehicles rather than individuals

a technology of display media and exposure measurement, applied in the field of universal display media exposure measurement, can solve the problems of inability to accurately measure the exposure of billboards displayed in indoor settings, the proposed system cannot be used accurately, and the gps-based system tracks only vehicles rather than individuals

US20050264430A1Inactive Publication Date: 2005-12-01ZHANG JACK K +2
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  • Universal display media exposure measurement
  • Universal display media exposure measurement
  • Universal display media exposure measurement

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0041]FIG. 1 schematically illustrates a system 10 for measuring the exposure of survey participants to a billboard in accordance with certain embodiments of the present invention. The system 10 includes a portable transmitter 12 and a receiver 14. The portable transmitter 12, shown in more detail in FIG. 2, is limited in size and configured to be carried about by a survey participant. The portable transmitter 12 in certain embodiments is housed in a housing 50, and may be packaged similarly to a pager, cell phone, PDA or portable media player device. The portable transmitter 12 in certain embodiments includes a clip, pin, belt loop, band, chain or other appropriate means 52 for affixing it to a belt, strap, shirt, blouse or other part of the survey participant's clothing or directly to the survey participant. In certain embodiments, the portable transmitter 12 is packaged in a wrist watch, article of jewelry or in any other article or device of a kind which is or may be carried abo...

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Abstract

Systems, methods and devices for gathering data concerning exposure of predetermined survey participants to billboards are provided. A portable transmitter is arranged to transmit a signal containing survey participant data, and a receiver located proximately to the billboard serves to receive the signal transmitted by the transmitter.

Description

CROSS-REFERENCE TO RELATED APPLICATION [0001] This application is a continuation of U.S. patent application 10 / 329,132, filed Dec. 24, 2002, assigned to the assignee of the present invention and hereby incorporated herein by reference in its entirety.FIELD OF THE INVENTION [0002] The present invention generally relates to systems, methods and devices for measuring the exposure of predetermined survey participants to billboards. BACKGROUND OF THE INVENTION [0003] It is desired to estimate the exposure of persons to billboards which are often displayed in outdoor settings, such as along roads, highways, railways and walkways, as well as in various indoor settings, such as in malls, subway stations, railway stations, bus stations, airports, building lobbies, etc. Moreover, in addition to information concerning the numbers of persons exposed to such billboards, information concerning the days and times such exposure takes place and information concerning the particular individuals so ex...

Claims

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Application Information

Patent Timeline
01 Dec 2005
Publication
US20050264430A1
IPC
G06Q30/02; G09F27/00
CPC
G09F27/00; G06Q30/02
Inventors
ZHANG, JACK K.; CRYSTAL, JACK C.