Methods, apparatus, systems, and articles of manufacture are disclosed for measuring engagement during media
exposure. An example apparatus includes at least one memory,
machine readable instructions, and processor circuitry to at least one of instantiate or execute the
machine readable instructions to identify media presented via a media device in a media presentation environment, identify ambient audio detected in the media presentation environment, determine whether the ambient audio is distractive to presentation of the media in the media presentation environment, and adjust a media
exposure report based on a determination that the ambient audio is distractive.