System and apparatus for effective coordination and scheduling of accesses to rate limited online sites to obtain data for use in assessing social metrics based on domain tailored evaluation of social media exposure

Abstract

Embodiments described herein can be employed in a social media analytics platform to monitor which data has been acquired for entities from online sites at which entities may maintain an account, including social media platforms by continually moderating, coordinating or scheduling requests for data retrieval across the online sites to substantially maximize the data pulled from each site, and the freshness of that data, given any imposed rate limits associated with those online sites without slowing or idling the social media analytics platform. This results in increased efficiencies in time and expense and a simultaneous reduction in the number of errors received from the online sites, as the analytics platform can spread out requests over time and fully utilize parallel update processes in a way that respects the rate limiting while still improving freshness of data given that rate limiting.

Description

CROSS-REFERENCE TO RELATED APPLICATIONS[0001]This application claims a benefit of priority under 35 U.S.C. 119(e) to U.S. Provisional Patent Application No. 61 / 883,801, filed Sep. 27, 2013, entitled “Social Media Engagement, Influence and Sponsorability System and Method” by Savelli et. al, which is hereby fully incorporated by reference herein.TECHNICAL FIELD[0002]This disclosure relates to obtaining and using data from disparate social media and other online sites utilizing the varied interfaces employed by those online sites subject to rate limiting defined by those sites by coordinating and scheduling accesses to those online sites in accordance with such rate limiting.BACKGROUND[0003]Endorsement or sponsorship deals with various entities (e.g., athletes, celebrities, politicians, teams, other brands, leagues, etc.) are powerful marketing tools utilized by many brands. It is difficult, however, to quantify the potential efficacy of a marketing association (e.g., endorsement or s...

AI Technical Summary

Benefits of technology

The patent describes a social media analytics platform that can collect and analyze data from various social media platforms and other online sources. The platform uses rate limits and other techniques to maximize the use of data from each source while reducing errors and improving data freshness. It can also allow users to search and rank entities based on their social media exposure and track top social media posts. The platform can help brands make better decisions on which entities to endorse and create a social media gauge to analyze the value of their social media footprint. Overall, the platform provides a more efficient and effective way to analyze social media data.

Problems solved by technology

As may be imagined in a system with thousands, if not hundreds of thousands or millions of entities, the rate limits imposed by the various online sites can create processing bottlenecks when accessing social media or other data.

Additionally, these rate limits may cause data associated with various entities to become stale, thus tempering the efficacy or usefulness of such data.

This results in increased efficiencies in time and expense.

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