System and apparatus for effective coordination and scheduling of accesses to rate limited online sites to obtain data for use in assessing social metrics based on domain tailored evaluation of social media exposure

a technology of access scheduling and online site, applied in the field of system and apparatus for effective coordination and scheduling of accesses to rate limited online sites, can solve the problems of increasing time and expense, tempering the efficacy or usefulness of such data, and limiting so as to achieve effective deal, temper the efficacy or usefulness of such data, and limit the effect of rate limits
US20150095137A1Inactive Publication Date: 2015-04-02U MVPINDEX LLC
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Patent Information

Authority / Receiving Office
US · United States
Patent Type
Applications(United States)
Current Assignee / Owner
U MVPINDEX LLC
Publication Date
2015-04-02
Estimated Expiration
Not applicable · inactive patent

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Abstract

Embodiments described herein can be employed in a social media analytics platform to monitor which data has been acquired for entities from online sites at which entities may maintain an account, including social media platforms by continually moderating, coordinating or scheduling requests for data retrieval across the online sites to substantially maximize the data pulled from each site, and the freshness of that data, given any imposed rate limits associated with those online sites without slowing or idling the social media analytics platform. This results in increased efficiencies in time and expense and a simultaneous reduction in the number of errors received from the online sites, as the analytics platform can spread out requests over time and fully utilize parallel update processes in a way that respects the rate limiting while still improving freshness of data given that rate limiting.
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Description

CROSS-REFERENCE TO RELATED APPLICATIONS

[0001] This application claims a benefit of priority under 35 U.S.C. 119(e) to U.S. Provisional Patent Application No. 61 / 883,801, filed Sep. 27, 2013, entitled “Social Media Engagement, Influence and Sponsorability System and Method” by Savelli et. al, which is hereby fully incorporated by reference herein.TECHNICAL FIELD

[0002] This disclosure relates to obtaining and using data from disparate social media and other online sites utilizing the varied interfaces employed by those online sites subject to rate limiting defined by those sites by coordinating and scheduling accesses to those online sites in accordance with such rate limiting.BACKGROUND

[0003] Endorsement or sponsorship deals with various entities (e.g., athletes, celebrities, politicians, teams, other brands, leagues, etc.) are powerful marketing tools utilized by many brands. It is difficult, however, to quantify the potential efficacy of a marketing association (e.g., endorsement or s...

Claims

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