Method for searching on-line advertisement resource and device thereof

An online advertising and resource technology, applied in the field of network communication, can solve the problems of difficult matching of query results, omission of online advertising resources, high query conditions, etc. Sex-enhancing effects

Active Publication Date: 2008-01-30
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In the retrieval process of the above-mentioned prior art, there are too few query conditions, and only when the keywords input by the user completely match the online advertisement resource classification name, or completely match the online advertisement resource name, can the required online advertisement resource be retrieved successfully. Advertising resources have high requirements for query conditions, so there are problems such as difficulty in matching query results and effective online advertising resources may be missed in retrieval results

Method used

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  • Method for searching on-line advertisement resource and device thereof
  • Method for searching on-line advertisement resource and device thereof

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Embodiment 1

[0043] Referring to Figure 2, an embodiment of the present invention provides a device for retrieving online advertising resources, specifically including:

[0044] An initialization module 101, configured to generate classifications and set labels for online advertising resources;

[0045] When the initialization module 101 generates the classification, it can be classified according to various rules. The generated classification can be a tree structure, that is, a classification tree is generated, such as dividing categories according to industry and generating a classification tree, or dividing categories according to products and generating a classification tree, or Classify categories according to online advertising resources and generate classification trees, etc.;

[0046] The classification module 102 is used to classify the tags set by the initialization module 101 into the categories of the classification generated by the initialization module 101, and classify the k...

Embodiment 2

[0059] Referring to Fig. 4, the embodiment of the present invention also provides a method for retrieving online advertising resources, using the above-mentioned device to realize the retrieval of online advertising resources, specifically including the following steps:

[0060] Step 301: The initialization module generates classifications and sets labels for online advertising resources.

[0061] When generating classifications, a tree-like method of classifying vocabulary can be used, that is, generating classification trees. When initializing module classification, classification can be performed according to preset rules, and natural language vocabulary is divided into various categories. There are many preset rules, such as classifying categories by industry and generating a classification tree, or classifying categories by product and generating a classification tree, or classifying categories by online advertising resources and generating a classification tree, and so o...

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Abstract

The present invention discloses a method and device of searching on-line advertisement resource, belonging to the network communication field. The method includes: a classification is generated and labels are provided for on-line advertisement resources; and the labels are classified to a category of the classification; an entering key word is received when users search for the on-line advertisement resources; and the key word is classified to the category of the classification; when the label is in the category of the key word, the on-line advertisement resource which is corresponding to the label can be sent to the user. The device comprises an initialization module, a classification module, a matching module and a dispatch module. The present invention improves accuracy of searching on-line advertisement resources, reduces requirements to a query condition, and compared with the prior art, difficulties in matching the query results are overcome and a problem that effective on-line advertisement resources in the search results maybe missed is avoided.

Description

technical field [0001] The invention relates to the field of network communication, in particular to a method and device for retrieving online advertising resources. Background technique [0002] Online advertisements, also known as online advertisements or Internet advertisements, refer to advertisements published on the Internet, including advertisements on websites, instant messaging tools, online live broadcast software, and download software. Advertisements include text link advertisements, banners, videos and many other forms. Online advertising resources refer to advertising positions that can be used to display advertising ideas, such as web pages, instant messaging software, and other advertising positions. Online media that publish online advertisements often have very diverse and complex online advertising resources. For example, Tencent.com has more than 3,000 online advertising resources and more than 100 types of advertisements. These online inventory often h...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/00
CPCG06Q30/0256G06Q30/02
Inventor 戴钊姜跃平
Owner TENCENT TECH (SHENZHEN) CO LTD
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