Method for analyzing product association of data service in mobile communication industry

A technology for mobile communication services and data services, which is applied in the field of product association analysis of data services in the mobile communication industry, and can solve problems such as systematic processes and real-time automation methods for association rule mining that have not yet been proposed.

Inactive Publication Date: 2010-01-06
上海全成通信技术有限公司
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  • Abstract
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AI Technical Summary

Problems solved by technology

[0008] In foreign countries, association rule mining has been put into the application field, while in China, it mainly focuses on the research of the algorithm itself and the optimization of measurement rules. So far, a systematic process and real-time automation of association rule mining for mobile communication services have not been proposed. Methods

Method used

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  • Method for analyzing product association of data service in mobile communication industry
  • Method for analyzing product association of data service in mobile communication industry
  • Method for analyzing product association of data service in mobile communication industry

Examples

Experimental program
Comparison scheme
Effect test

Embodiment

[0064] Here we take a mobile company's mobile phone TV program association analysis and specific selection of live broadcast business as an example to complete the entire mining process of association rules.

[0065] (1) Business understanding and data selection

[0066] Here, a mobile company's mobile TV live broadcast service is associated with the programs, and the business details and related data dimension tables of the business theme are selected.

[0067] (2) Data processing

[0068] Connect the detailed table of the business theme with the relevant dimension tables, and obtain the data in the transaction format of the three time scales of month, week, and day through data cleaning, filtering, and format conversion.

[0069] The processing results are the daily time scale data table (DM_AR_DAY_ZB), the weekly time scale data table DM_AR_WEEK_ZB, and the monthly time scale data table DM_AR_MONTH_ZB.

[0070] The fields of the three tables are the same, and the field li...

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Abstract

The invention relates to a method for analyzing the product association of a data service in the mobile communication industry, which comprises the following steps of: building a data set; building a plurality of association rule models; evaluating and testing the plurality of association rule models; selecting the optimal association rule model; and releasing and applying the model. Compared with the prior art, the method can well mine the association rule models aiming at a mobile communication service.

Description

technical field [0001] The invention relates to data mining technology, in particular to a product association analysis method for data services in the mobile communication industry. Background technique [0002] In the era when operating companies segment the market and strive to provide differentiated services, domestic telecom operators are facing increasing pressure from market competition. Can they have a fast, sensitive and powerful analysis system to formulate policies in a targeted manner? It is becoming more and more important to come up with various corporate strategies in a timely manner. In recent years, domestic telecom operators have successively introduced data warehouse and data mining systems into CRM and billing systems, and achieved success. [0003] Data Mining is to extract the knowledge that people are interested in from the data in the large database. This knowledge is implicit, unknown in advance, and potentially useful information, and the extracte...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06F19/00
Inventor 冯谧
Owner 上海全成通信技术有限公司
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