Quota system method for preventing advertising cheats

A technology of advertising and quotas, which is applied in business, instruments, data processing applications, etc., and can solve problems such as high cheating costs and high cheating benefits

Inactive Publication Date: 2010-09-15
刘哲
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

If we can use a new combination method for existing advertising resources so that the cost of cheating is higher than the income of cheating, we can completely solve the problem of cheating in the advertising network and let cheaters retreat

Method used

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  • Quota system method for preventing advertising cheats
  • Quota system method for preventing advertising cheats
  • Quota system method for preventing advertising cheats

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0021] Quotas can be used to prevent ad fraud in various network advertising networks. The advertising network can divide the advertisement types into several grades according to the difficulty of cheating methods. Take the four common types of advertisements as examples: pay-per-impression (abbreviation: display category), pay-per-click (abbreviation: click-through category), charging according to the number of registrations (referred to as: registration category), and charging according to sales commission (referred to as: sales category). As we all know, sales ads are the most effective way to prevent cheating. It can be used as a "A" level advertisement type. Although registration advertisements will be cheated, they are generally cheated by manual registration. As a "B" class ad type. Display and click advertisements are currently the advertisement types with the worst ability to prevent cheating, and they are basically software cheating, and the amount of cheating is v...

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PUM

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Abstract

The invention discloses a quota system method for preventing advertising cheats, belongs to the field of a network advertising alliance in the computer internet industry, and can solve a cheating problem of the advertising alliance. The method mainly comprises the following steps of: classifying advertisements into two main categories by type, namely one main category with a good anti-cheating effect and the other main category with a bad anti-cheating effect, wherein each category comprises two or more subclasses, each subclass has a commission quota, and a generated commission cannot exceed the quota; setting a triggering condition, wherein when the triggering condition is satisfied, a new quota is automatically calculated, the commission summation generated by the other main category is equally distributed to each subclass in the main category, and the commission generated by each subclass in the main category is subtracted from the quota; dividing the current quota of each subclass by an initial quota to obtain a ratio, and multiplying the ratio by a newly generated commission value to calculate a new commission. With the help of the advertisements with the good anti-cheating effect, the method can improve the cost of a cheater and make the cheater shrink back from difficulties.

Description

Technical field: [0001] This method is used in the field of network advertising alliance in the computer Internet industry. Background technique: [0002] This method is an improvement on the traditional advertising alliance model. Using this method to design an advertising alliance structure can effectively prevent cheating. Traditional advertising alliances have been plagued by cheating for a long time. Although major companies continue to develop new technologies to prevent cheating, technology is a double-edged sword. Just like network security, network managers can protect websites through technical means. Hackers It is also possible to attack the network through technical means, so technology is endless, and the same is true for the advertising alliance industry. Advertisement alliance sponsors can use technical means to prevent cheating, and cheaters can also use higher technical means to implement cheating. Often in the past, not only the sponsors of the advertising...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00G06Q50/00G06Q30/02
Inventor 刘哲
Owner 刘哲
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