Implementation method and implementation system for mobile multimedia broadcasting interactive service

Abstract

The invention discloses an implementation method for a mobile multimedia broadcasting interactive service. The method comprises the following steps that: after a mobile communication network interactive service platform accepts an interaction request of a CMMB (China Mobile Multimedia Broadcasting) service platform, the CMMB service platform sets a plurality of interactive contents for one program, and description information corresponding to the interactive contents, and transmits the setting result to a mobile terminal; when broadcasting the program, the mobile terminal judges whether the interactive contents corresponding to the program are stored in itself, if so, the mobile terminal sets a list corresponding to the plurality of interactive contents so as to prompt users to perform interaction. The invention also discloses a CMMB service platform and an implementation system for the mobile multimedia broadcasting interactive service. With the method, the CMMB service platform, the mobile terminal and the implementation system, one program can be corresponding to a plurality of interactions in the CMMB system, and user experience is improved.

Description

technical field [0001] The present invention relates to mobile multimedia broadcasting technology, in particular to a method and system for realizing interactive services of mobile multimedia broadcasting. Background technique [0002] The China Mobile Multimedia Broadcasting (CMMB) system is the first domestic self-developed system for various mobile terminals such as mobile phones, PDAs, and notebook computers. It utilizes U-band ground base stations and S-band satellite signals Realize the integrated coverage of "heaven and earth", realize roaming across the country, and support multiple sets of TV programs and radio programs. The basic services provided by CMMB include: audio / video broadcasting, emergency broadcasting, data broadcasting and Electronic Service Guide (ESG), etc. [0003] After several years of development, CMMB has achieved certain results in network coverage and optimization, construction of operating entities, and industrialization of mobile terminals, ...

AI Technical Summary

Problems solved by technology

At present, CMMB has taken the lead in realizing two-way interaction on mobile phones, but the interaction process can only realize the situation that one program corresponds to one interaction, and the situation that one program corresponds to multiple interactions has not yet been realized. The programs mentioned are TV programs or radio programs, etc. That is to say, for the same program in the prior art, the interaction that the mobile terminal user can participate in is only a limited one.

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