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Effectiveness verification method, equipment and system for advertisement feedback information

A technology for advertising and feedback information, applied in the field of communication, which can solve the problems of difficulty in judging the authenticity of user interactions and the inability to guarantee the effectiveness of the number of advertising interactions.

Active Publication Date: 2012-07-04
CHINA MOBILE COMM GRP CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] In the prior art, since the advertising content is placed on the service platform, it is difficult for the advertising platform to judge the authenticity of the user interaction, that is, whether each user interaction corresponds to the real advertisement, so the advertisement interaction of the advertisement record cannot be guaranteed. Validity of times

Method used

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  • Effectiveness verification method, equipment and system for advertisement feedback information
  • Effectiveness verification method, equipment and system for advertisement feedback information
  • Effectiveness verification method, equipment and system for advertisement feedback information

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Embodiment Construction

[0023] In the technical solution provided by the embodiment of the present invention, the network side releases the advertisement information carrying the identification information of the advertisement delivery behavior to the user equipment, and stores the identification information of the advertisement delivery behavior of this time; the network side receives the advertisement delivery feedback information sent by the user equipment , and verify the validity of the advertisement placement feedback information according to the advertisement placement behavior identification information carried in the advertisement placement feedback information and the advertisement placement behavior identification information stored on the network side.

[0024] The technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the accompanying drawings in the embodiments of the present invention. Apparently, the described e...

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Abstract

The invention discloses an effectiveness verification method for advertisement feedback information, equipment and a system. The method comprises the following steps that: a network side publishes advertisement information carrying advertisement behavior identification information to user equipment, and stores the advertisement behavior identification information; and the network side receives the advertisement feedback information from the user equipment, and performs effectiveness verification on the advertisement feedback information according to the advertisement behavior identification information in the advertisement feedback information and the advertisement behavior identification information stored by the network side. By the method, the equipment and the system, the authenticity of the advertisement feedback information can be accurately determined.

Description

technical field [0001] The present invention relates to the field of communication technology, in particular to a method, device and system for validating advertisement delivery feedback information. Background technique [0002] Mobile advertisements are advertisements placed and displayed on mobile phones and other user devices, including SMS advertisements, MMS advertisements, and WAP (Wireless Application Protocol, wireless application protocol) advertisements. As a new type of media communication, mobile advertising has the characteristics of personalization, interaction and measurability. Compared with Internet advertisements, the biggest difference between mobile advertisements is that users use anonymous identities when accessing the Internet, but their identities are clear when viewing mobile advertisements. With the promotion of mobile advertising, mobile advertising providers can more accurately measure the effectiveness of mobile advertising. Among them, the mo...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04M3/42H04W4/12
Inventor 安宁段翔周华
Owner CHINA MOBILE COMM GRP CO LTD
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